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Published/Aired: 
July 2009
Description: 

We are celebrating 60 years of the universal declaration of human rights. Keep supporting the fight and join us at www.igfm.de

Advertising Agency: Scholz & Friends Berlin, Germany
Chief Creative Officer: Martin Pross
Creative Directors: Matthias Spaetgens, Michael Winterhagen
Copywriter: Stephan Schaefer
Advertiser's Supervisor: Martin Lessenthin
Account Manager: Joris Jonker
Art Buyer: Kirsten Rendtel
Art Director: Marc Ebenwaldner
Photographer: Hans Starck
Graphics: Dominika Dobrzalski, Heidrun Kleingries, Lisa-Marie Schroeder
Postproduction: Appel Grafik

Comments (25)

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Highest Rated

saalik-siddikki's picture
saalik-siddikki
Activity Score 2

If this ad was aimed at politicians, then there must be a full series portraying all the dictatorial politicians who do not only belong to third world. They also come from the United States, Britain, France and Israel too. They should also be presented as merciless violators of human rights. I don't have to dig details to discover their crimes. The whole world knows about them.

If otherwise, the basic theme of the ad is ok.

Notorious's picture
Notorious
Activity Score 666

Stupid, hateful, disgusting, sick, so sick, makes people vomit, ill, so ill... and worst of all, most people don't know who the f*ck mugabe is...

all those who worked on this campaign, suicide, do us a favor and suicide..

outsmart me, if you can

Guest's picture
Guest

If you dont know who Mugabe is then you're just an ignorant ponce and probably dont contribute much to this world anyway so you wouldn't be interested in the international society for human rights.

Notorious's picture
Notorious
Activity Score 666

I think it's time for you to put on glasses. MEDICAL glasses. ORR.. you know what...................... do a brain surgery.

outsmart me, if you can

Guest's picture
Guest

Hey, did you mention that your comment was Stupid, hateful, disgusting, sick, so sick, makes people vomit, ill, so ill?
... and worst of all, most people don't know who the f*ck you are.

Notorious's picture
Notorious
Activity Score 666

First of all, I feel sorry for you.
Second thing, I am Notorious, the son of Hixos Cristos Yeromious, the new king of the kingdoms of dawn.

outsmart me, if you can

ivan's picture
ivan

Please refrain from personal attacks.

Notorious's picture
Notorious
Activity Score 666

*sigh*

outsmart me, if you can

jai hind's picture
jai hind
Activity Score 356

missing the israeli, chinese, indian and pakistani politician

jai hind
art director

Emran Hayat's picture
Emran Hayat
Activity Score 832

where r the BIg fcukheads like BUSH,Toni blair & israeli shit heads???

Creativity is a natural extension of our enthusiasm

jai hind's picture
jai hind
Activity Score 356

THATS WHAT AM ASKING WHERE ARE THESE MODERN CULPRITS WHO ARE RESPONSIBLE IN KILLING MORE THAN 100,000 PEOPLE. BUT THEN WE CAN UNDERSTAND THESE ADS ARE COMING FROM THE COUNTRY OF IDIOTS, WHO GAVE THE WORLD THEIR WORST CHILD CALLED HITLER

jai hind
art director

Wordnerd's picture
Wordnerd
Activity Score 6692

sigh... hitler, my mulitcultural friends, was from austria not germany. and amnesty is an institution for human rights. anti-war department is on the 3rd floor

shahidali's picture
shahidali
Activity Score 4069

agreed. defamation of global leaders give rise to controversial persepctives including debates. finally we end up making some evils as heroes and vice versa. advertisers, knowing this, should refrain from this.

i think, there's enough controversies on ahmadinejad, kim, mugabe or chavez or putin who belong to a political cluster. being a 'human rights group', you should refrain from 'partisan' positioning and propaganda.

shahid

shahidali's picture
shahidali
Activity Score 4069

i'm not an ardent supporter of human rights violation. neigher i'm a supporter of these leaders nor of the leaders who belong to its counter cluster. these leaders belong to a cluster that has different stance on global politics. by vilifying these leaders, you position yourself as a partisan which is wrong for a human rights group.

before putting up your finger, remember, you have gone bankrupt twice. once when your economy lost all the money and the other when you lost your moral stance.

shahid

sirvan's picture
sirvan
Activity Score 29860

Ivan, you might want to remove this entire comment section.

:(

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

You think? Where does free speech ends?

sirvan's picture
sirvan
Activity Score 29860

I was kidding... kindof. It's just that the comments seemed so venomous and personal. Not about the ads at all. Just my two cents :)

+++

"I love some things, and don't love some other things."

shahidali's picture
shahidali
Activity Score 4069

ivan, appreciate.
dear srivan, comments r venomenous and i humbly refrain from apology. the contents of ad spread similar partisan, bias and provocative elements. and the comments are not out of context. its about advertising. the main purpose of an ad is to pass a message. i find the ads passing -ve message and i just pointed it out.

shahid

Guest's picture
Guest

@ jai hind: Hitler was born in Austria, not Germany, you ignorant prick.

jai hind's picture
jai hind
Activity Score 356

no big deal after all he fought, lived and died for germany only and for your kind information i know that, moron

jai hind
art director

maashookshee's picture
maashookshee
Activity Score 414

idea is good as well as art dictation ... respect for that.... you guys wrong about this client.. its( politics and world order right)

Primitive's picture
Primitive
Activity Score 122

kinda cool...i like it


Dont waste your life taking care of It...

http://mosab.250free.com

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

ha ha ha.....enjoied the comments....anyway, superb, n also agree with jai hind n Emran Hayat , where the hell r they.....anyway again two thumbs up

tanvir

felo araujo's picture
felo araujo
Activity Score 16

the only thing i know is that this ad is a cannes winner, i don´t see any cannes winner here posting, so, meanwhile shut the hell up and enjoy

jpnyc's picture
jpnyc
Activity Score 4

I like the basic idea here - but isn't this more an ad about Free Speech? Throwing pie at leaders like this for real will get you killed. It's sort of like kicking sand in their face. I tend to agree with Shahidali. Creating ads like this are easy - then hide. Real change comes from taking this to the streets.

saalik-siddikki's picture
saalik-siddikki
Activity Score 2

If this ad was aimed at politicians, then there must be a full series portraying all the dictatorial politicians who do not only belong to third world. They also come from the United States, Britain, France and Israel too. They should also be presented as merciless violators of human rights. I don't have to dig details to discover their crimes. The whole world knows about them.

If otherwise, the basic theme of the ad is ok.

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