International Society for Human Rights: Copy, 3

Unfortunately, China doesn't copy everything.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Thim Wagner, Daniel Frericks
Art Director: Jonas Keller

Published: 
May 2016

44 comments

Crisp One's picture
Crisp One
2005 pencils

Oh my god...( rolls eyes )

krautland's picture
krautland
3216 pencils

wow, this is about as low as jvm has ever sunk.

vinaywins's picture
vinaywins
138 pencils

ha ha ha :-)

Vinaywins
www.freewebs.com/vinaywins

jai hind's picture
jai hind
356 pencils

see, these germans too want to tell us how kind they've been after the Holocaust, when they're turning a blind eye to the new holocaust, which is the apartheid being done unto the palestinians by the same people who claim that they have been victims of the same kind of treatment by the hands of germans.
and lo germans are telling us now china's human right conduct is not good.

very weak, idotic and height of stupidity campaign

jai hind
art director

krautland's picture
krautland
3216 pencils

the campaign is shit but you need to relax badly.

EvilSquall's picture
EvilSquall
35 pencils

What on earth makes you think that "those germans" are trying to tell anyone anything?
Seriously, what is wrong with you?
This is an ad campaign, it's not the government, nor germany telling us anything...

I personally don't think that this is a great ad, but what on earth does it have to do with the holocaust, or the palestinians?

extraboy's picture
extraboy
91 pencils

yea~fair enough.
im a chinese and i can't agree more.
China is huge...good things,bad things,good people,bad people...u know...just like ur countrys.
ok,some chinese need relax,face everything good and bad,this is the real world.pls understand we r not used to it yet.
anyways.we just need more help and love,not out-understanding judge.
xie xie!(thanks in chinese)

Enas's picture
Enas
741 pencils

starigy for this campaign should be about qulity and efficiency not color deferency or missing stampes or Apple=Apell...small minds

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Enas's picture
Enas
741 pencils

starigy for this campaign should be about qulity and efficiency not color deferency or missing stampes or Apple=Apell...tied mind

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

mhlee1984's picture
mhlee1984
73 pencils

Do you konw the humen right in China?

Crisp One's picture
Crisp One
2005 pencils

the only reason i think the overall message is doo doo is ( this is where I get all "bleeding heart liberal" ) is there is other countries that mass produce crap and abuse thier citizens rights, privacy ect.( cough******U.S. ) waaaaay more than China. They must be doing something right to have a huge surplus, and exports up tha booty hole.

ryantasi's picture
ryantasi
6 pencils

i'm afriad you said alright

whitespace's picture
whitespace
1953 pencils

funny hahahaha

Jimmie's picture
Jimmie
127 pencils

Am I the only one who likes it? Maybe we can fuss around the client but I think the ad is nice.

LeeHarvey's picture
LeeHarvey
3045 pencils

I'm with you Jim! Like it too.

Alistair C.'s picture
Alistair C.
692 pencils

i think the ad is ok, not genius, but not crap either.

politics should be discussed on another thread; funny though i have never saw you getting your arse in flames around a nike or adidas commercial because the shoes are probably done by an underpaid underaged chinese boy!!

i wonder if apple and stihl and the rest are paying for media for this ad :)

Ramezani's picture
Ramezani
315 pencils

I like it. Good way to think. Simply and popular issue.
And Jai Hind have to cool down very fastly...

jai hind's picture
jai hind
356 pencils

off course you'll like it because first you tried to kill all the jews and when you were unable to do that you guys placed all of your guilt to the people of faraway land (read palestine) which had nothing to do with the holocaust. and today you put a blind eye on every evil which happens to those poor people who could not even defend themselves.

so much for the 2nd original sins. Jesus will never forgive you, never ever.

and as far as hot or cool concerned, am a cool headed person.

jai hind
art director

NatalieM's picture
NatalieM
1685 pencils

This idea contradicts itself, I'm afraid. If it's all about human rights, why would you want to make fun of China?

Bye's picture
Bye
1464 pencils

It's not making fun, it's just light hearted.

vwray81's picture
vwray81
256 pencils

What's with this attack on China lately? Is that the latest advertising trend?

This ad is crap and is also racist. And Germans should be the LAST people to say ANYTHING about human rights. The creative directors, the art director, their grandparents are Nazis let's not forget that.

Bye's picture
Bye
1464 pencils

You are one ignorant prick, sorry sir but you really are.

whitespace's picture
whitespace
1953 pencils

Not everyone's a Nazi in Germany, and that's part of history.
China's rampant copying and oppression of human rights is current and abundant.

Nothing wrong with advertising pointing out the truth in relevant times.

If the credit hidden and the words were translated to Chinese, who would you scold? Judge the work for what it is, not where it came from.

EvilSquall's picture
EvilSquall
35 pencils

I don't really know what your grandfather was up to, vwray81, but YOU'll have to be held responsible for what he did. Let's see, killing native americans and taking their land, slavery, Vietnam, wow, your ancestors were real badasses.

Bye's picture
Bye
1464 pencils

Thank you.

vwray81's picture
vwray81
256 pencils

You're wrong on ALL accounts there buddy. You don't even know me. I am American, yes, but none of my ancestors nor any of my relatives had anything to do with the negative American history. Nice try.

Even if they did, slavery was a century ago. Vietnam was a war, but it wasn't a holocaust, at least not one that Americans were initiating.

You guys want to make this into a history class, yet I'm merely commenting on this shitty ad campaign and the hypocrisy and racism of it. But basically you're defending Germans for being hypocrites - good for you.

LeeHarvey's picture
LeeHarvey
3045 pencils

History class? What you need is a kick in the balls. Unfortunately you don't have any...

jai hind's picture
jai hind
356 pencils

OK if your grandparents and you had nothing to do with the holocaust, but you and your president are abetting the new holocaust whether its in iraq, afghanistan, and palestine, because you guys are the real money behind it. its your money through which america kills. and to no surprise it always happens to muslims.

or are you suggesting if somebody did to the jews than it was bad but if you do it moslems than it is ok.

jai hind
art director

LeeHarvey's picture
LeeHarvey
3045 pencils

Freak. You need help, badly.

vwray81's picture
vwray81
256 pencils

Yes, whitespace, not everyone in Germany is a Nazi, but their grandparents were. And fine, even if we take away the fact that this was an ad made in Germany, and made somewhere else, it's still a racist ad. Using a negative to get another negative point of view across. That's just poor direction and a lame idea.

And Kris, go fall down a flight of stairs buddy, thanks.

Bye's picture
Bye
1464 pencils

I just said you were an ignorant prick, no need to get offensive. At least you didn't play the race card this time.

LeeHarvey's picture
LeeHarvey
3045 pencils

Kris, you'd better ignore this vwray81, he's a narrowminded thickhead with no knowledge about history whatsoever. A waste of time this guy.

vwray81's picture
vwray81
256 pencils

Uh oh, looks like we got an internet vigilante coming to the rescue. If I'm a waste of time, why are you taking your own time to tell someone I'm a waste of time? Sounds like you're eating your own shit there buddy. And who are you to say I don't know history. Do you know me? I know enough history to stand behind my words as truth. Do you not know the history of Germany? Sounds like you are the narrowminded thickheaded nimwit.

Obviously I pinched a nerve with some of you guys but this is truth. I guess some of you guys are too sensitive.

The ad is shit. Bottom line.

LeeHarvey's picture
LeeHarvey
3045 pencils

Still here, moron?

vwray81's picture
vwray81
256 pencils

Look who's talking. I've been here. You're the one who stuck your nose into this. So if anything, why don't you fuck off? Now get lost.

LeeHarvey's picture
LeeHarvey
3045 pencils

You sad little man. Would love to see your portfolio, filled with crap. Go f**k yourself, nobody else will....

vwray81's picture
vwray81
256 pencils

You're still here, moron?

LMAO I got you hooked and baited. No matter what I say now you will try to respond with something stupid. I mean that much to you. Get a life.

LeeHarvey's picture
LeeHarvey
3045 pencils

OMG gay as well... Find another faggot, faggot.

vwray81's picture
vwray81
256 pencils

Wow. You are seriously obsessed with me. Ok seriously, get a life asshole.

LeeHarvey's picture
LeeHarvey
3045 pencils

I'm throwing the towel. Waving the white flag. Mea culpa. Peace on earth. I can't handle this much ignorance, Ray. You go on then, tell the world that every German was a nazi in WW2. What the heck do you know. I read that the Americans allowed South Korea to execute 100,000 North Koreans in the fifties. Talking about genocide. But hey, this site is about advertising, not politics or history. Leave it. Let's get back to work and make beautiful advertising. Period.

whitespace's picture
whitespace
1953 pencils

Well I for one am not interested in paying for my grandparents' crimes. I'm not German... in fact, I'm Chinese, and I got a good laugh out of this one.

I don't think it's racist, but it does point at the blatant copying that's undeniably going on in many parts of China as a country (they cloned an entire Disneyland for crying out loud). The pictures in the ad are just few of the many pictures they could use to substantiate that point.

I'm not saying this ad a great idea, but putting it down by saying all Germans are racist is in itself racist.

Hardy's picture
Hardy
42 pencils

I don't like this because it depicts China as a place consisting of pirates (who make cheap copies of everything) that don't respect human rights.
Hmmm... when you come to think of it, if they are all pirates, why would they need Human Rights? Wouldn't it be better for West and their companies to let them kill each other? And pronto - no more copying problems (!) -> this signs irony

I don't say I agree with chinese politics (I don't), but this is just insulting and playing to the worst western stereotypes of China.
I think something similar is happening to Americans (I mean USA, sorry to all Latinos), whole world is treating them badly because of Bush politics (which is unfair to the lot of them).

Keep it real (Booyakasha!)

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pulchinela's picture
pulchinela
1175 pencils

great!!!!!!!!!!!!! just great!

iuliansirbu's picture
iuliansirbu
2 pencils

The thing I don`t appreciate most about this ad is the fact that the chinese products (in general) follow the original format and design, but do not respect the quality and the products don`t behave as well. It`s like saying they can use the Declaration of Human Rights, but interpret it however they want and use it at their own standards. Thus, not very practical.

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