International Ostheoporosis Foundation: Hunting

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Americas
Public interest

What does a sixty-year-old have that a twenty-year-old hasn't?
One in three women have osteoporosis get tested.

Advertising Agency: McCann Erickson, Argentina
Creative Directors: Ariel Serkin, Hernan Cerdeiro
Art Director: Mariano Legname
Copywriter: Rogrigo Polignano
Photography: Ale Burset

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