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9 comments

A. J. SMITH's picture
A. J. SMITH
2838 pencils

What do AMI do?

I don't know and this ad isn't informing me.

FAIL.

0/10

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It's only an ad.

TopJeff's picture
TopJeff
479 pencils

Well, AMI carries buckets of water down muddy roads between rows of tents. How can you not pick that up from this ad? ;-)

j/k. I agree with you that the message is lost.

Jeff

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TopCreatives, the premier online community for creative pros.

postman's picture
postman
951 pencils

Don't comment, go get your bucket! ;)

sold's picture
sold
3219 pencils

i think AMI is medical assistence internacional...
and even if you know that, this ad will make you want to help?
i doubt.

Joseph Campbell's picture
Joseph Campbell
230 pencils

I never imagined that someone could make the heartwarming, selfless act of helping out those in need, feel like taking out the garbage. This makes me want to avoid charitable work altogether.

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I've decided I am ambivalent about croutons, but not about bacon bits.

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I've decided I hate signatures.

Vicky's picture
Vicky
375 pencils

So now I have to wait in line to help people??? If they have a lot of people waiting to help, may be I will take my money to another public service institution...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Don't just tell us what to do. Give us a compelling reason to "take a number" to help support a good cause. You've certainly stopped us. Now don't just leave us hanging wondering what exactly is you do and how we can contribute.
Good delivery. No follow-through. A dud.

Rog's picture
Rog
6094 pencils

Clunky.
But, I like the supermarket-deli 'take a number' element.
That speaks to me.

>>>> That's not an ad. THIS is an ad.

Bauducco's picture
Bauducco
297 pencils

Não sei, também não gostei muito. "Sua vez de ajudar" com uma senha e uma foto de um lugar feio. Me dá vontade de dizer "eu não, qualé, o que eu tenho a ver com a Chechênia?".

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