International Medical Assistance (AMI) Haiti Emergency Mission: Torn map

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Luis Moreira
Copywriter: Pedro Vieira
Account Executive: Isabel Gonçalves
Photographer: Frederico Van Zeller

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13 comments

morse's picture
morse
15439 pencils

Even a torn map doesn't really do justice to the events.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice visual.

<---------------SexInAds------------------>

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Schirone's picture
Schirone
98 pencils

Not really original.

i'm here because i'm procrastinating

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Why does that look like tobacco?

natt1's picture
natt1
44 pencils

Good idea, but the crafting is kinda not there for me. Doesn't look like a torn map.

silvi's picture
silvi
4172 pencils

Agree with tobacco comments.

satrianee's picture
satrianee
3748 pencils

Anyone can act missing the bads when it's something this urgent... It says in the copy too... stop reading or looking!

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

yep! that's the point.

dclxvi

sold's picture
sold
3219 pencils

far away to make anyone donate or help

Tommy G.'s picture
Tommy G.
897 pencils

no photo/illustration would be better

Just a bold/black text would be more efficient

shahidali's picture
shahidali
4063 pencils

doesn't contain the pathos to make someone act.

shahid

scarfinati's picture
scarfinati
830 pencils

Could’ve done something pretty fucking amazing advertising with this brief and this is what they give us?

hufflepoff's picture
hufflepoff
430 pencils

struggled to see the torn map

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