International Fund for Animal Welfare: Sei

Last year 100 Sei whales were butchered to study their eating habits.
100 Sei whales will not be eating again.
Stop the slaughter. Help us at

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Director: Keith Nicolas
Creatives: Harsh Kapadia, Chris Andrews
Illustrator: Tom Bagshaw
Typographer: Darren Evans
Agency Production: Michael Travers
Account Director: Daniel King
Production Company: Central Illustration Agency


Reality Check's picture
Reality Check
1804 pencils

The copy could use some finessing, but fine art direction makes this campaign worth diving into.

Billoughsby's picture
5091 pencils

Agree. Wet and wise.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
13567 pencils

9 stars? You are being very very generous, mon ami.

Church Money's picture
Church Money
76 pencils

The copy is powerful but the line "100 Sei whales will not be eating again." is unnecessary, and kind of ruins it.

Hammad S's picture
Hammad S
492 pencils

I like it, though I agree that the font can be more emphasized...and I think the "100 Sei Whales will not be eating again" works fine...helps me connect with the art as well. I get such chilly feeling when I see and think about it.

MidasTouch's picture
1024 pencils

I like it.
"to study the eating habits": that's a lie, isn't it? :(

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

soryana's picture
155 pencils

Stop the slaughter


Glut's picture
3947 pencils

the print series is not good at all, it´s a pity because the video at the bay is really nice

Mauro AD's picture
Mauro AD
4 pencils

Sorry guys but I really think it's done before...
And the previous one is better than this in art and copywriting:

brendansparrow's picture
204 pencils

Really attention-grabbing art direction, though the copy could have been more legible

ace85le's picture
3939 pencils

I'm going to hang this on my wall!


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