International Fund for Animal Welfare: Sei
Last year 100 Sei whales were butchered to study their eating habits.
100 Sei whales will not be eating again.
Stop the slaughter. Help us at ifaw.org
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Director: Keith Nicolas
Creatives: Harsh Kapadia, Chris Andrews
Illustrator: Tom Bagshaw
Typographer: Darren Evans
Agency Production: Michael Travers
Account Director: Daniel King
Production Company: Central Illustration Agency
11 comments
The copy could use some finessing, but fine art direction makes this campaign worth diving into.
Agree. Wet and wise.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
9 stars? You are being very very generous, mon ami.
The copy is powerful but the line "100 Sei whales will not be eating again." is unnecessary, and kind of ruins it.
I like it, though I agree that the font can be more emphasized...and I think the "100 Sei Whales will not be eating again" works fine...helps me connect with the art as well. I get such chilly feeling when I see and think about it.
I like it.
"to study the eating habits": that's a lie, isn't it? :(
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Stop the slaughter
yes
the print series is not good at all, it´s a pity because the video at the bay is really nice
Sorry guys but I really think it's done before...
And the previous one is better than this in art and copywriting:
http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_1
http://adsoftheworld.com/media/print/cero_caza_de_ballenas_whale_2
Really attention-grabbing art direction, though the copy could have been more legible
I'm going to hang this on my wall!
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