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Daily Chores, Vacuum Cleaner

Published/Aired: 
May 2011
Description: 

26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior

Comments (11)

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Highest Rated

Bob.C's picture
Bob.C
Activity Score 1161

Sometimes the simplest are the best, there is a lot of potential for ongoing projects

ace85le's picture
ace85le
Activity Score 3939

Simply win. Without a doubt. Bravo!!!!

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ryantammkt's picture
ryantammkt
Activity Score 210

simply the best!

rakhal's picture
rakhal
Activity Score 141

love it

Winter's picture
Winter
Activity Score 77

great!

Slashweasel's picture
Slashweasel
Activity Score 104

WATCH OUT HONEY THERE'S A
WHAT?
THERE'S A MINE UNDER THE RUG
WHAT? I CAN'T HEAR YOU I'M VACUUMING IN A BOMB-PROOF SUIT
KA-BOOOOOOM

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Yep. Nice straightforward context-shifting FTW.

The JACK's picture
The JACK
Activity Score 438

Saatchi & Saatchi, name is enough...

_tj_'s picture
_tj_
Activity Score 133

Great concept. Endless execution possibilities.

Glut's picture
Glut
Activity Score 3937

clear, simple!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very nice.

Bob.C's picture
Bob.C
Activity Score 1161

Sometimes the simplest are the best, there is a lot of potential for ongoing projects

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