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International Campaign to Ban Landmines: Daily Chores, Vacuum Cleaner

International Campaign to Ban Landmines: Daily Chores, Vacuum Cleaner
Your rating: None Average: 7.5 (37 votes)

In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior
Published: May 2011

12 Comments

ace85le's picture 3901 pencils
ace85le | Wed, 2011-06-29 00:20
9

Simply win. Without a doubt. Bravo!!!!

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ryantammkt's picture 212 pencils
ryantammkt | Wed, 2011-06-29 00:35

simply the best!

rakhal's picture 127 pencils
rakhal | Wed, 2011-06-29 00:47

love it

Winter's picture 83 pencils
Winter | Wed, 2011-06-29 01:45

great!

Ben Dover's picture 1268 pencils
Ben Dover | Wed, 2011-06-29 02:18

Good stuff.

Slashweasel's picture 104 pencils
Slashweasel | Wed, 2011-06-29 02:47

WATCH OUT HONEY THERE'S A
WHAT?
THERE'S A MINE UNDER THE RUG
WHAT? I CAN'T HEAR YOU I'M VACUUMING IN A BOMB-PROOF SUIT
KA-BOOOOOOM

CuriousPencil's picture 4273 pencils
CuriousPencil | Wed, 2011-06-29 03:03
9

Yep. Nice straightforward context-shifting FTW.

The JACK's picture 442 pencils
The JACK | Wed, 2011-06-29 03:38

Saatchi & Saatchi, name is enough...

_tj_'s picture 135 pencils
_tj_ | Wed, 2011-06-29 08:55
9

Great concept. Endless execution possibilities.

tjarch.ca | good copy/bad copy

Glut's picture 4076 pencils
Glut | Wed, 2011-06-29 10:04
7

clear, simple!

thedesignaddict's picture 4341 pencils
thedesignaddict | Wed, 2011-06-29 10:47
10

Very nice.

Bob.C's picture 933 pencils
Bob.C | Sun, 2011-07-03 22:21
9

Sometimes the simplest are the best, there is a lot of potential for ongoing projects

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