International Campaign to Ban Landmines: Daily Chores, Vacuum Cleaner

In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior
Published: May 2011

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11 comments

ace85le's picture
ace85le
3939 pencils

Simply win. Without a doubt. Bravo!!!!

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ryantammkt's picture
ryantammkt
210 pencils

simply the best!

rakhal's picture
rakhal
141 pencils

love it

Winter's picture
Winter
77 pencils

great!

Slashweasel's picture
Slashweasel
104 pencils

WATCH OUT HONEY THERE'S A
WHAT?
THERE'S A MINE UNDER THE RUG
WHAT? I CAN'T HEAR YOU I'M VACUUMING IN A BOMB-PROOF SUIT
KA-BOOOOOOM

CuriousPencil's picture
CuriousPencil
4227 pencils

Yep. Nice straightforward context-shifting FTW.

The JACK's picture
The JACK
438 pencils

Saatchi & Saatchi, name is enough...

_tj_'s picture
_tj_
133 pencils

Great concept. Endless execution possibilities.

Glut's picture
Glut
3947 pencils

clear, simple!

thedesignaddict's picture
thedesignaddict
5366 pencils

Very nice.

Bob.C's picture
Bob.C
1135 pencils

Sometimes the simplest are the best, there is a lot of potential for ongoing projects

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