International Campaign to Ban Landmines: Daily Chores, Shopping Trolley

In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior
Published: May 2011

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6 comments

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like the idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Slashweasel's picture
Slashweasel
104 pencils

"THIS SIDE TOWARDS ENEMY"
HMM. WHAT FLAVOUR OF YOGHURT IS THA...
KABOOOOM!
MY FACE! MY BEAUTIFUL FACE!

rakel's picture
rakel
250 pencils

<3

abake's picture
abake
1239 pencils

Great campaign.
Would've kept it outdoors as well, but the message is still very clear.

thedesignaddict's picture
thedesignaddict
5341 pencils

I wish he was picking the package off the floor.

aftermathz's picture
aftermathz
26 pencils

Should put the words "THIS SIDE TOWARDS ENEMY" on the products lol
The 1st and the 3rd shows similar movement to minesweeping/scanning, I think this one needs to add something in besides the suit.
Still, very nice ads :D

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