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Daily Chores, Shopping Trolley

Published/Aired: 
May 2011
Description: 

26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior

Comments (6)

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Highest Rated

aftermathz's picture
aftermathz
Activity Score 26

Should put the words "THIS SIDE TOWARDS ENEMY" on the products lol
The 1st and the 3rd shows similar movement to minesweeping/scanning, I think this one needs to add something in besides the suit.
Still, very nice ads :D

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like the idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Slashweasel's picture
Slashweasel
Activity Score 104

"THIS SIDE TOWARDS ENEMY"
HMM. WHAT FLAVOUR OF YOGHURT IS THA...
KABOOOOM!
MY FACE! MY BEAUTIFUL FACE!

rakel's picture
rakel
Activity Score 250

<3

abake's picture
abake
Activity Score 1264

Great campaign.
Would've kept it outdoors as well, but the message is still very clear.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I wish he was picking the package off the floor.

aftermathz's picture
aftermathz
Activity Score 26

Should put the words "THIS SIDE TOWARDS ENEMY" on the products lol
The 1st and the 3rd shows similar movement to minesweeping/scanning, I think this one needs to add something in besides the suit.
Still, very nice ads :D

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