International Campaign for Justice in Bhopal: Scorpion
Paul Phare's series of artworks, "A glimpse behind the mask of Dow" is a personal response to Dow Chemical's "human element" advertising campaign, on which Dow has spent $30 million. As those harmed by Dow's poisons are some of the poorest, most helpless people on the planet, they can't match this spend, but they have something more valuable than dollars. They have you. Please download these posters and spread them widely.
Agency: Jamrach & Sons, Brighton, UK
Creative: Paul Phare
Released: February 2007
7 Comments
Powerful stuff.
It is indeed powerful stuff... hmmmmmmmmm
www.aaasmith.blogspot.com
Powerful, but I was distracted by the poor copy editing throughout the series.
tought stuff... mainly the "mask of friendship..." one.
Very good campaign.
I like the combinations of each mask and background that were picked. Good work. Good thinking.
And very good copy as well.
Vive La Aducation!
Thanks to JLathrop for pointing out the problem with typos. All been corrected now.
JLathrop.... you just corrected Indra Sinha. I reckon that should go into your book.