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Published/Aired: 
December 2010
Description: 

There is no beauty in cruelty

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Israel
Executive Creative Director: Kobi Barki
Art Director: Yael Peleg
Associate Creative Director: Liat Tsur
Photography: Israel Cohen

Comments (11)

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Highest Rated

4d l0v3r's picture
4d l0v3r
Activity Score 30

Great art direction, but poor line.

Gualcor's picture
Gualcor
Activity Score 978

These series are great

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great copy!

<---------------SexInAds------------------>

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Saloresler's picture
Saloresler
Activity Score 41

that's an awesome coat

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Love the Polar bear head in this one... wtf!

Pombooie's picture
Pombooie
Activity Score 407

Great campaign. Works on so many levels. Really impressed as most ads in this genre tend to go for shock value, but this uses humour with surgical precision. Bravo.

Migzter13's picture
Migzter13
Activity Score 973

Nice concept. I like the lion one the best.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I'm too sexy for my polar bear. Simply gorgeous.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

carlo's picture
carlo
Activity Score 163

i like the series. copy could be better though.

_____

Because great designs need no further explanation.

Glut's picture
Glut
Activity Score 3937

Very interesting, perhaps with a better art (type for example) would been much better.

4d l0v3r's picture
4d l0v3r
Activity Score 30

Great art direction, but poor line.

4d l0v3r's picture
4d l0v3r
Activity Score 30

Great art direction, but poor line.

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