International Anti-Fur Coalition: Melany
There is no beauty in cruelty
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Israel
Executive Creative Director: Kobi Barki
Art Director: Yael Peleg
Associate Creative Director: Liat Tsur
Photography: Israel Cohen
Published: December 2010


11 Comments
These series are great
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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Great copy!
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that's an awesome coat
Love the Polar bear head in this one... wtf!
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Great campaign. Works on so many levels. Really impressed as most ads in this genre tend to go for shock value, but this uses humour with surgical precision. Bravo.
Nice concept. I like the lion one the best.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
I'm too sexy for my polar bear. Simply gorgeous.
Write a wise saying and your name will live forever – Anonymous.
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www.twitter.com/@anonauth
i like the series. copy could be better though.
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Because great designs need no further explanation.
Very interesting, perhaps with a better art (type for example) would been much better.
Great art direction, but poor line.
Great art direction, but poor line.