International Anti-Fur Coalition: Melany

There is no beauty in cruelty

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Israel
Executive Creative Director: Kobi Barki
Art Director: Yael Peleg
Associate Creative Director: Liat Tsur
Photography: Israel Cohen

December 2010


Gualcor's picture
978 pencils

These series are great

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

mikeelrapido's picture
1929 pencils

Great copy!


Saloresler's picture
41 pencils

that's an awesome coat

JustinCarrasquillo's picture
557 pencils

Love the Polar bear head in this one... wtf!

Pombooie's picture
407 pencils

Great campaign. Works on so many levels. Really impressed as most ads in this genre tend to go for shock value, but this uses humour with surgical precision. Bravo.

Migzter13's picture
973 pencils

Nice concept. I like the lion one the best.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
1541 pencils

I'm too sexy for my polar bear. Simply gorgeous.

Write a wise saying and your name will live forever – Anonymous.

carlo's picture
163 pencils

i like the series. copy could be better though.


Because great designs need no further explanation.

Glut's picture
3937 pencils

Very interesting, perhaps with a better art (type for example) would been much better.

4d l0v3r's picture
4d l0v3r
30 pencils

Great art direction, but poor line.

4d l0v3r's picture
4d l0v3r
30 pencils

Great art direction, but poor line.

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