International Action Network on Small Arms: Guns, 1

On Tuesday March 23dr, 18 year old Daniel Masters was home alone. Bored, he pulled out his brother's handgun. His mother arrived home and startled him. The gun discharged, sending a bullet through her chest.
It's not easy to put live back together.
iansa. www.iansa.org

Advertising Agency: Y&R Asia, Singapore
Art Director: Kirsten Ackland
Creative Directors: Rowan Chanen, Ted Royer
Illustrator: Andy Yang
Copywriter: Tom Ormes

6 comments

MarceloG's picture
MarceloG
820 pencils

I have seen ads with this kind of layout (objects separated in parts, like for VW), but it is the first time I see it with text along each part. The copy and the visual are very good.
______________
In God I trust

fersvax's picture
fersvax
1237 pencils

I agree, it's excellent.

FER.

hang-the-dj's picture
hang-the-dj
1262 pencils

Awesome campaign.

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It's God I distrust

Mo's picture
Mo
648 pencils

Pretty cool. Though It doesn't look that easy to put back the gun together either. :-\

MarceloG's picture
MarceloG
820 pencils

Haha, ture. You made me laugh.
______________
In God I trust

BRASILEIRO-NATO's picture
BRASILEIRO-NATO
26 pencils

Excelente campanha! Grande execução!

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