Intermountain Guitar and Banjo: Spoon
Agency: Studeo Interactive Direct, Salt Lake City, UT, USA
Creative Director: Kim Carter
Art director: Mark LaPoint
Copywriter: Chip Self
Photographer: Lori Schwilling
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7 Comments
nice. i had missed headlines.
wow. another guitar campaign out of the usa.
this is cool, but have kind of seen it all before.
good headlines though.
I've seen better headlines and layouts for a number of different guitars and guitar shops. In the category, it doesn't really stand out to me.
mr braindrain,
what surely springs to mind is that classic ad for the guatamalan guitar empire that is 'el rino saab', though of course without forgetting the timeless work out of tbwa madagascar for guitar-legend turned guitar-maker mr harky djoo's way back in '92.
i seriously doubt these near perfect campaigns could ever be topped in the guitar category, and im sure you would be the first to agree.
beautiful
Nice touch w/textured font, conveys a worn-in feeling.
pretty good lines.
the art direction could have used a little more of that passion.
rd