Interflora: Bug
In the world there's a person that sees the beauty in you.
Remember, May 11th is Mother's Day.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director / Illustrator: Ignazio Morello
Copywriter: Alessandra Romani
22 Comments
I hope that's a poor translation, and not the final copy..
And somehow, i don't think Mothers will like being equated with a fly.
the message is not for mothers obviously and this fly is rather a representative of the viewer. Nice thought yet i'm not sure about how it's art directed.
I like the art direction, though..
Good work.
Huh? What? A fly? What? Pass the glue. I wish to sniff some too.
"every cockroach it's beauty in the eyes of its mother"
in italy it's a tipical saying... maybe, in Italy only..
In light of that fact, it seems really sweet. However, I'd love to see the little roach giving the flowers to his mother to reinforce it. Then I think I would have gotten the message without knowing the saying.
Like the art. The line needs work though.
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
O' scarrafone...
www.adinitaly.blogspot.com
Cute :)
esta chevre la ilustracion y el copy.
[ http://eltubedeyou.blogspot.com ]
Hmmm, I like the art driection a lot, but the line and the concept is sheeeeettt.
We're going to need more lube.
Agreed. The art direction is cool, but the overall concept falls short.
-Natalie
http://www.nataliemarion.com
its one of those "only a face a mother can love"jokes. gag.
... its already been done...
the beauty that someone sees, it isnt about the fly, is in the flowers that it carries,
you should see who the advertiser is, before posting a comment,
so, the copy is right and the art direction is excellent
http://quodavid.blogspot.com/
am I the only one getting tired of children´s drawings in ads? just on this site it seems like there's one every day.
graficamante es muy bueno
very funny, i love it!
we also have a saying "every crow thinks her baby is the most beautiful in the world"
very different!
No way. Scoolish!
sorry a few days ago was a far better campaign for flowers (123 fleurs) but ... this one is not that bad
LOVE it!
SJB