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Interflora: Bug

Interflora: Bug
Your rating: None Average: 6 (15 votes)

In the world there's a person that sees the beauty in you.
Remember, May 11th is Mother's Day.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director / Illustrator: Ignazio Morello
Copywriter: Alessandra Romani

22 Comments

bottleHeD's picture 84 pencils

I hope that's a poor translation, and not the final copy..
And somehow, i don't think Mothers will like being equated with a fly.

miko1aj's picture 2582 pencils

the message is not for mothers obviously and this fly is rather a representative of the viewer. Nice thought yet i'm not sure about how it's art directed.

bottleHeD's picture 84 pencils

I like the art direction, though..

neil makak's picture 30 pencils

Good work.

phoamcor's picture 1190 pencils

Huh? What? A fly? What? Pass the glue. I wish to sniff some too.

godfather's picture 131 pencils

"every cockroach it's beauty in the eyes of its mother"
in italy it's a tipical saying... maybe, in Italy only..

cullers's picture 334 pencils

In light of that fact, it seems really sweet. However, I'd love to see the little roach giving the flowers to his mother to reinforce it. Then I think I would have gotten the message without knowing the saying.

FlyingDogs's picture 972 pencils

Like the art. The line needs work though.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Ad in Italy's picture 17 pencils

O' scarrafone...

Junior's picture 63 pencils

Cute :)

robot-rock's picture 813 pencils

esta chevre la ilustracion y el copy.

[ http://eltubedeyou.blogspot.com ]

BOOBJOB LOOBCANNON's picture 1866 pencils

Hmmm, I like the art driection a lot, but the line and the concept is sheeeeettt.

We're going to need more lube.

NatalieM's picture 1693 pencils

Agreed. The art direction is cool, but the overall concept falls short.

klaussnow's picture 1689 pencils

its one of those "only a face a mother can love"jokes. gag.

... its already been done...

quodavid's picture 678 pencils

the beauty that someone sees, it isnt about the fly, is in the flowers that it carries,
you should see who the advertiser is, before posting a comment,
so, the copy is right and the art direction is excellent

BigBrother's picture 94 pencils

am I the only one getting tired of children´s drawings in ads? just on this site it seems like there's one every day.

360 grados's picture 297 pencils

graficamante es muy bueno

Alistair C.'s picture 692 pencils

very funny, i love it!
we also have a saying "every crow thinks her baby is the most beautiful in the world"

Malala's picture 283 pencils

very different!

ZaboZaboZabo's picture 570 pencils

No way. Scoolish!

in the name of ad's picture 456 pencils

sorry a few days ago was a far better campaign for flowers (123 fleurs) but ... this one is not that bad

slip's picture 925 pencils

LOVE it!

SJB

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