Interflora: Bug

Interflora: Bug

In the world there's a person that sees the beauty in you.
Remember, May 11th is Mother's Day.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director / Illustrator: Ignazio Morello
Copywriter: Alessandra Romani

Your rating: None Average: 6 (15 votes)

Comments

Submitted by bottleHeD on Mon, 2008-05-12 08:16.

I hope that's a poor translation, and not the final copy..
And somehow, i don't think Mothers will like being equated with a fly.

miko1aj's picture
Submitted by miko1aj on Mon, 2008-05-12 08:57.

the message is not for mothers obviously and this fly is rather a representative of the viewer. Nice thought yet i'm not sure about how it's art directed.

Submitted by bottleHeD on Mon, 2008-05-12 08:16.

I like the art direction, though..

Submitted by neil makak on Mon, 2008-05-12 08:17.

Good work.

Submitted by phoamcor on Mon, 2008-05-12 08:43.

Huh? What? A fly? What? Pass the glue. I wish to sniff some too.

Submitted by godfather on Mon, 2008-05-12 09:17.

"every cockroach it's beauty in the eyes of its mother"
in italy it's a tipical saying... maybe, in Italy only..

Submitted by cullers on Mon, 2008-05-12 10:44.

In light of that fact, it seems really sweet. However, I'd love to see the little roach giving the flowers to his mother to reinforce it. Then I think I would have gotten the message without knowing the saying.

Submitted by 73dpi on Mon, 2008-05-12 09:28.

Like the art. The line needs work though.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Submitted by Ad in Italy on Mon, 2008-05-12 09:40.

O' scarrafone...

www.adinitaly.blogspot.com

Submitted by Junior on Mon, 2008-05-12 09:50.

Cute :)

Submitted by ren.zo on Mon, 2008-05-12 09:56.

esta chevre la ilustracion y el copy.

[ http://eltubedeyou.blogspot.com ]

Submitted by Baloonatic on Mon, 2008-05-12 10:42.

Hmmm, I like the art driection a lot, but the line and the concept is sheeeeettt.

NatalieM's picture
Submitted by NatalieM on Mon, 2008-05-12 15:04.

Agreed. The art direction is cool, but the overall concept falls short.

-Natalie
www.topolewski.net

Submitted by klaussnow on Mon, 2008-05-12 12:13.

its one of those "only a face a mother can love"jokes. gag.

Submitted by quodavid on Mon, 2008-05-12 15:03.

the beauty that someone sees, it isnt about the fly, is in the flowers that it carries,
you should see who the advertiser is, before posting a comment,
so, the copy is right and the art direction is excellent

Submitted by BigBrother on Mon, 2008-05-12 15:39.

am I the only one getting tired of children´s drawings in ads? just on this site it seems like there's one every day.

Submitted by 360 grados on Mon, 2008-05-12 17:46.

graficamante es muy bueno

Submitted by Alistair Craven on Tue, 2008-05-13 03:40.

very funny, i love it!
we also have a saying "every crow thinks her baby is the most beautiful in the world"

Submitted by Malala on Tue, 2008-05-13 07:10.

very different!

Submitted by ZaboZaboZabo on Wed, 2008-05-14 13:20.

No way. Scoolish!

Submitted by ad icted on Tue, 2008-05-20 08:38.

sorry a few days ago was a far better campaign for flowers (123 fleurs) but ... this one is not that bad