Agency Network: 
May 2008

Print advertisment created by Saatchi & Saatchi, Italy for Interflora, within the category: Retail Services.

In the world there's a person that sees the beauty in you.
Remember, May 11th is Mother's Day.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director / Illustrator: Ignazio Morello
Copywriter: Alessandra Romani

Comments (22)

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Highest Rated

360 grados's picture
360 grados
Activity Score 305

graficamante es muy bueno

bottleHeD's picture
Activity Score 90

I hope that's a poor translation, and not the final copy..
And somehow, i don't think Mothers will like being equated with a fly.

miko1aj's picture
Activity Score 3086

the message is not for mothers obviously and this fly is rather a representative of the viewer. Nice thought yet i'm not sure about how it's art directed.

bottleHeD's picture
Activity Score 90

I like the art direction, though..

neil makak's picture
neil makak
Activity Score 30

Good work.

phoamcor's picture
Activity Score 1284

Huh? What? A fly? What? Pass the glue. I wish to sniff some too.

godfather's picture
Activity Score 131

"every cockroach it's beauty in the eyes of its mother"
in italy it's a tipical saying... maybe, in Italy only..

cullers's picture
Activity Score 332

In light of that fact, it seems really sweet. However, I'd love to see the little roach giving the flowers to his mother to reinforce it. Then I think I would have gotten the message without knowing the saying.

FlyingDogs's picture
Activity Score 968

Like the art. The line needs work though.


Ad in Italy's picture
Ad in Italy
Activity Score 17

O' scarrafone...

Junior's picture
Activity Score 63

Cute :)

robottttrockkkk's picture
Activity Score 814

esta chevre la ilustracion y el copy.

[ ]

Activity Score 1838

Hmmm, I like the art driection a lot, but the line and the concept is sheeeeettt.

We're going to need more lube.

NatalieM's picture
Activity Score 1685

Agreed. The art direction is cool, but the overall concept falls short.

klaussnow's picture
Activity Score 1675

its one of those "only a face a mother can love"jokes. gag.

... its already been done...

quodavid's picture
Activity Score 734

the beauty that someone sees, it isnt about the fly, is in the flowers that it carries,
you should see who the advertiser is, before posting a comment,
so, the copy is right and the art direction is excellent

BigBrother's picture
Activity Score 94

am I the only one getting tired of children´s drawings in ads? just on this site it seems like there's one every day.

360 grados's picture
360 grados
Activity Score 305

graficamante es muy bueno

Alistair C.'s picture
Alistair C.
Activity Score 692

very funny, i love it!
we also have a saying "every crow thinks her baby is the most beautiful in the world"

Malala's picture
Activity Score 295

very different!

ZaboZaboZabo's picture
Activity Score 595

No way. Scoolish!

in the name of ad's picture
in the name of ad
Activity Score 456

sorry a few days ago was a far better campaign for flowers (123 fleurs) but ... this one is not that bad

slip's picture
Activity Score 919

LOVE it!