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Interflora: Bell
The power of flowers
Advertising Agency: Robert/Boisen & Likeminded, Copenhagen, Denmark
Creative Director: Michael Robert Nielsen
Art Director: Maria Friis-Thorsen
Copywriter: Sarah Hvass
Photographer: Morgan/Morell
Published: January 2006
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Comments
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The idea is that if you get your wife flowers, you can get away with anything.
this series is targeted towards men? I feel really stupid trying to decipher the meaning. It may be a cultural barrier (the cliches, I mean). I get the speakers one and the stroller, but only because someone explained it. After the explanation I think they are very clever, but still maybe too clever for my taste.
This is a campaign that is running for several years now in Denmark, so I think the target group will definitely get it. In the beginning the campaign was quite simple to understand so I think they can go a little further now. I like it.
Son asks Mother: "Mum, why does a bride wear white on her wedding day"?
Mother: "Well dear, a white wedding dress symbolizes innocence, beauty and purity".
Not satisfied with the answer he goes to his father...
Son asks Father: "Dad, why does a brides wear white on her wedding day"?
Father: "Well you see son, all household appliances come in white".
Good one, thanks Davosk!
Not bad, some executions are better than others, the speakers, lawnmower and pool table are the best ones.
this campaign really pisses me off!!!!!!!!
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