A bike shop can be as important to a town as a place of Worship. For some people it is one.
The campaign aims to build attendance at North America’s largest bicycle industry trade show, Interbike. For brick-and-mortar bike retailers, the knowledge gained at the show will help them compete against online.
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Haley Garyet
Copywriter: Daniel Colburn
Photographer: Emily Hart Roth
Published: May 2013