Interbike: Worship

A bike shop can be as important to a town as a place of Worship. For some people it is one.

The campaign aims to build attendance at North America’s largest bicycle industry trade show, Interbike. For brick-and-mortar bike retailers, the knowledge gained at the show will help them compete against online.

Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Haley Garyet
Copywriter: Daniel Colburn
Photographer: Emily Hart Roth
Published: May 2013

1 comment

certaintly's picture
4056 pencils

the "for some people it is one" is worthless.

otherwise nice concept. copy is ok, nothing too impressive though

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