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Agency: 
Published/Aired: 
November 2009
Description: 

Print advertisment created by McCann, Colombia for Insurance ETB, within the category: Finance.

Stop seeing everything as a risk. Insurance ETB

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8

Comments (11)

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Highest Rated

Adaddicted's picture
Adaddicted
Activity Score 3435

good one too!

withalltherespects

shahidali's picture
shahidali
Activity Score 4069

the copy is nice. like it. and love the idea. good one. a bit subtle though.

shahid

ek kanya's picture
ek kanya
Activity Score 814

hmmm. if there is no risk, why should I get insurance? itsnt insurance a hedge against risk?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

AssassinX's picture
AssassinX
Activity Score 1329

A different angle.
Nice house model.
Well I quite like the idea.

J Designer's picture
J Designer
Activity Score 2420

I love this one!
The needle and balloon idea was a little cliché, but with this one you have taken it to a whole new level.
I love the look of the house, and the candle trees are brilliant. The sky is also a very nice touch.
Well done.

Adaddicted's picture
Adaddicted
Activity Score 3435

good one too!

withalltherespects

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Good idea

sintra's picture
sintra
Activity Score 699

I find it a bit negative

jessehow's picture
jessehow
Activity Score 37

the idea is ok. but the art direction makes up for it. nice. :)

but it'll be better if there's something to ease off a bit of the negativity.

Shingo's picture
Shingo
Activity Score 408

nice campaign

IRONWORKS's picture
IRONWORKS
Activity Score 222

Nice execution.

Guest's picture
Guest

This house burns very soon!! the candle are going to do it :)

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