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Insurance ETB: Matches

Insurance ETB: Matches
Your rating: None Average: 7.6 (47 votes)

Stop seeing everything as a risk. Insurance ETB

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8
Published: November 2009

11 Comments

shahidali's picture 3864 pencils
8

the copy is nice. like it. and love the idea. good one. a bit subtle though.

shahid

ek kanya's picture 814 pencils

hmmm. if there is no risk, why should I get insurance? itsnt insurance a hedge against risk?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

AssassinX's picture 1347 pencils
7

A different angle.
Nice house model.
Well I quite like the idea.

J Designer's picture 2420 pencils
8

I love this one!
The needle and balloon idea was a little cliché, but with this one you have taken it to a whole new level.
I love the look of the house, and the candle trees are brilliant. The sky is also a very nice touch.
Well done.

Adaddicted's picture 3417 pencils
6

good one too!

withalltherespects

alexander_bickov's picture 3323 pencils

Good idea

sintra's picture 659 pencils
4

I find it a bit negative

jessehow's picture 37 pencils
8

the idea is ok. but the art direction makes up for it. nice. :)

but it'll be better if there's something to ease off a bit of the negativity.

Shingo's picture 406 pencils
IRONWORKS's picture 222 pencils

Nice execution.

Guest's picture

This house burns very soon!! the candle are going to do it :)

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