Insurance ETB: Matches
Stop seeing everything as a risk. Insurance ETB
Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8
Published: November 2009


11 Comments
the copy is nice. like it. and love the idea. good one. a bit subtle though.
shahid
hmmm. if there is no risk, why should I get insurance? itsnt insurance a hedge against risk?
am an advertising junkie | read my flog at http://www.desicreative.com/forum
A different angle.
Nice house model.
Well I quite like the idea.
I love this one!
The needle and balloon idea was a little cliché, but with this one you have taken it to a whole new level.
I love the look of the house, and the candle trees are brilliant. The sky is also a very nice touch.
Well done.
good one too!
withalltherespects
Good idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I find it a bit negative
the idea is ok. but the art direction makes up for it. nice. :)
but it'll be better if there's something to ease off a bit of the negativity.
nice campaign
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
Nice execution.
This house burns very soon!! the candle are going to do it :)