Instru Optiikka Oy / Instrumentarium: Picasso

Buy eye-glasses before it's too late.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Creative Director: Mikko Torvinen
Art Directors: Mikko Torvinen, Ossi Honkanen
Illustrator: Tommi Vallisto
Copywriters: Erkko Mannila, Tommy Mäkinen, Antti Toivonen
Account Supervisors: Kirsi Pärni, Art Buyer, Eija Anteroinen

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23 comments

pink's picture
pink
21 pencils

Funny!

pentchill's picture
pentchill
10 pencils

Nice execution!!! Very funny and sends a message.

Guest's picture
Guest

Very Very Very bad in taste. Picasso did'nt got slowly into cubisim because he had a bad eyesight but doing lot of work gave him intutition to see things the way you had shown in this pieace of communication.

And one the, stop this mental mastubation in the name of creativity. Shame on you ._ Atul

Guest's picture
Guest

Why so serious!! This is a tongue-in-cheek gag. It's sarcastic not a comment on reality.

Funny and smart!!
9.875 out of 10

dave.swanson's picture
dave.swanson
127 pencils

clever. very clever.

SoCH_TO's picture
SoCH_TO
953 pencils

long thought !!!

Live with Passion

Arkadiusz's picture
Arkadiusz
509 pencils

product shown in interesting way

Guest's picture
Guest

very bad

Guest's picture
Guest

very bad

Guest's picture
Guest

do the better

alexander_bickov's picture
alexander_bickov
3279 pencils

Very nice!

Blashyrkh's picture
Blashyrkh
32698 pencils

Heh. Funny and simple.

Guest's picture
Guest

awful

Guest's picture
Guest

Pirate of the Caribbean says:

Excellent! Very clever. Good research work.
Nice execution. Very good guys.

Copypaste's picture
Copypaste
118 pencils

Yeah, buy your glasses before you become one of the greatest artists of the world.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Exactly my thought CP! Any one of those paintings is great. How did eyesight going bad make them any worse? Deaf, Beethoven wrote incredible symphonies. So what if someone with poor eyesight did these? Still good stuff (the paintings, not the ad). This is just bad. Doesn't work as a nice painting left good, bad painting right bad - and definitely doesn't work as a progressional.

Neatonido's picture
Neatonido
78 pencils

Clever!

Guest's picture
Guest

Funny, but you don't need the first three paintings.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Great, very creative.....love this, again great execution....

tanvir

Guest's picture
Guest

I like it - its a funny add.

Guest's picture
Guest

I do like this

Chopper's picture
Chopper
1015 pencils

By an adv manual before its to late.
No vote.

Guest's picture
Guest

LOVE THESE! I think many people would say the early work
was done with a better "artistic eye".

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