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Instru Optiikka Oy / Instrumentarium: Picasso

Instru Optiikka Oy / Instrumentarium: Picasso
Your rating: None Average: 6.8 (38 votes)

Buy eye-glasses before it's too late.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Creative Director: Mikko Torvinen
Art Directors: Mikko Torvinen, Ossi Honkanen
Illustrator: Tommi Vallisto
Copywriters: Erkko Mannila, Tommy Mäkinen, Antti Toivonen
Account Supervisors: Kirsi Pärni, Art Buyer, Eija Anteroinen

23 Comments

pink's picture 18 pencils

Funny!

pentchill's picture 10 pencils

Nice execution!!! Very funny and sends a message.

Guest's picture

Very Very Very bad in taste. Picasso did'nt got slowly into cubisim because he had a bad eyesight but doing lot of work gave him intutition to see things the way you had shown in this pieace of communication.

And one the, stop this mental mastubation in the name of creativity. Shame on you ._ Atul

Guest's picture

Why so serious!! This is a tongue-in-cheek gag. It's sarcastic not a comment on reality.

Funny and smart!!
9.875 out of 10

dave.swanson's picture 127 pencils

clever. very clever.

SoCH_TO's picture 707 pencils

long thought !!!

Live with Passion

Arkadiusz's picture 509 pencils

product shown in interesting way

Guest's picture

very bad

Guest's picture

very bad

Guest's picture

do the better

alexander_bickov's picture 3321 pencils

Very nice!

Blashyrkh's picture 18370 pencils

Heh. Funny and simple.

Guest's picture

awful

Guest's picture

Pirate of the Caribbean says:

Excellent! Very clever. Good research work.
Nice execution. Very good guys.

Copypaste's picture 118 pencils

Yeah, buy your glasses before you become one of the greatest artists of the world.

keep it different

bubblestheclownfish's picture 599 pencils

Exactly my thought CP! Any one of those paintings is great. How did eyesight going bad make them any worse? Deaf, Beethoven wrote incredible symphonies. So what if someone with poor eyesight did these? Still good stuff (the paintings, not the ad). This is just bad. Doesn't work as a nice painting left good, bad painting right bad - and definitely doesn't work as a progressional.

Neatonido's picture 78 pencils
10

Clever!

Guest's picture

Funny, but you don't need the first three paintings.

tanvir hassan raju's picture 423 pencils
10

Great, very creative.....love this, again great execution....

tanvir

Guest's picture

I like it - its a funny add.

Guest's picture

I do like this

Chopper's picture 607 pencils

By an adv manual before its to late.
No vote.

Guest's picture

LOVE THESE! I think many people would say the early work
was done with a better "artistic eye".

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