Instru Optiikka Oy / Instrumentarium: Picasso

Instru Optiikka Oy / Instrumentarium: Picasso
Average: 7 (39 votes)

Buy eye-glasses before it's too late.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Creative Director: Mikko Torvinen
Art Directors: Mikko Torvinen, Ossi Honkanen
Illustrator: Tommi Vallisto
Copywriters: Erkko Mannila, Tommy Mäkinen, Antti Toivonen
Account Supervisors: Kirsi Pärni, Art Buyer, Eija Anteroinen

23 comments

pink's picture
23 pencils
pink

Funny!

pentchill's picture
10 pencils
pentchill

Nice execution!!! Very funny and sends a message.

Guest's picture
Guest

Very Very Very bad in taste. Picasso did'nt got slowly into cubisim because he had a bad eyesight but doing lot of work gave him intutition to see things the way you had shown in this pieace of communication.

And one the, stop this mental mastubation in the name of creativity. Shame on you ._ Atul

Guest's picture
Guest

Why so serious!! This is a tongue-in-cheek gag. It's sarcastic not a comment on reality.

Funny and smart!!
9.875 out of 10

dave.swanson's picture
127 pencils
dave.swanson

clever. very clever.

SoCH_TO's picture
932 pencils
SoCH_TO

long thought !!!

Live with Passion

Arkadiusz's picture
509 pencils
Arkadiusz

product shown in interesting way

Guest's picture
Guest

very bad

Guest's picture
Guest

very bad

Guest's picture
Guest

do the better

alexander_bickov's picture
3321 pencils
alexander_bickov

Very nice!

Blashyrkh's picture
29806 pencils
Blashyrkh

Heh. Funny and simple.

Guest's picture
Guest

awful

Guest's picture
Guest

Pirate of the Caribbean says:

Excellent! Very clever. Good research work.
Nice execution. Very good guys.

Copypaste's picture
120 pencils
Copypaste

Yeah, buy your glasses before you become one of the greatest artists of the world.

bubblestheclownfish's picture
597 pencils
bubblestheclownfish

Exactly my thought CP! Any one of those paintings is great. How did eyesight going bad make them any worse? Deaf, Beethoven wrote incredible symphonies. So what if someone with poor eyesight did these? Still good stuff (the paintings, not the ad). This is just bad. Doesn't work as a nice painting left good, bad painting right bad - and definitely doesn't work as a progressional.

Neatonido's picture
78 pencils
Neatonido

Clever!

Guest's picture
Guest

Funny, but you don't need the first three paintings.

tanvir hassan raju's picture
423 pencils
tanvir hassan raju

Great, very creative.....love this, again great execution....

tanvir

Guest's picture
Guest

I like it - its a funny add.

Guest's picture
Guest

I do like this

Chopper's picture
1015 pencils
Chopper

By an adv manual before its to late.
No vote.

Guest's picture
Guest

LOVE THESE! I think many people would say the early work
was done with a better "artistic eye".