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Eagle

Agency: 
Published/Aired: 
March 2011
Description: 

Age weakens even the sharpest vision.

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Mikko Torvinen
Copywriter: Antti Heimo
Art Director: Miika Kumpulainen
Account Supervisor: Eija Anteroinen
Account Manager: Sara Hirvonen
Photographer: Garrigosa Studio
Advertiser's Supervisors: Sirpa Vesamaki-Koivisto, Jan Koskinen, Catarina Fagerholm

Comments (18)

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Highest Rated

NONE™'s picture
NONE™
Activity Score 209

Bueniississisisisimoooooooooo!!!!!!

NONE™

TommyO's picture
TommyO
Activity Score 1866

Eh, so-so.

mr.x's picture
mr.x
Activity Score 998

I like it. It's pretty funny.

Brad_US's picture
Brad_US
Activity Score 128

Very original. Great work! Love it!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's poor. What's the new insight here?

jagadeesh's picture
jagadeesh
Activity Score 743

nice..funny one..copy lags a bit

atb2005's picture
atb2005
Activity Score 13561

One of the very best vision campaigns I've seen. Hope this hasn't been done before, because it's perfection. Copy doesn't lag.

Prof's picture
Prof
Activity Score 1449

cute

Quite really.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

7/10, not 20/20.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

JeffP's picture
JeffP
Activity Score 810

Love the remark!

YJ's picture
YJ
Activity Score 374

Clever.

Der Dada's picture
Der Dada
Activity Score 35

Great work! I think the consumer will also get the idea.
But why do they have to categorize it for elderly?

Melroos's picture
Melroos
Activity Score 14

made me laugh !

100proof's picture
100proof
Activity Score 14

Clever, fantastic execution, the eagle squinting is great. Makes you giggle, a nice way of promoting the brand.

Regarding the copy, it's possible that the original text (Finnish I assume) was a bit better than the literal translation seen on the ad (unless it was originally in English for some reason).

Boxey's picture
Boxey
Activity Score 8881

Good one.

dadada's picture
dadada
Activity Score 1720

okay, nothing more than a nice illustration of the message.

Everybody is creative, be yourself.

freakart's picture
freakart
Activity Score 534

gooood

_____________________________________________________________

Creativity!

freakart.lv | Twitter

mars0h0d's picture
mars0h0d
Activity Score 3

Ukrainian leader of opposition Yulia Tymoshenko suggested this picture as emblem for new helicopter of Yanukovich: http://twitter.com/#!/YuliaTymoshenko/status/56277786058424320

P.S. Short reference: Onse upon a time (when Yanukovich was young) he stealing fur hats.

NONE™'s picture
NONE™
Activity Score 209

Bueniississisisisimoooooooooo!!!!!!

NONE™

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