Instru Optiikka: Eagle

Age weakens even the sharpest vision.

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Mikko Torvinen
Copywriter: Antti Heimo
Art Director: Miika Kumpulainen
Account Supervisor: Eija Anteroinen
Account Manager: Sara Hirvonen
Photographer: Garrigosa Studio
Advertiser's Supervisors: Sirpa Vesamaki-Koivisto, Jan Koskinen, Catarina Fagerholm

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18 comments

TommyO's picture
TommyO
1866 pencils

Eh, so-so.

mr.x's picture
mr.x
952 pencils

I like it. It's pretty funny.

Brad_US's picture
Brad_US
128 pencils

Very original. Great work! Love it!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think it's poor. What's the new insight here?

jagadeesh's picture
jagadeesh
749 pencils

nice..funny one..copy lags a bit

atb2005's picture
atb2005
13567 pencils

One of the very best vision campaigns I've seen. Hope this hasn't been done before, because it's perfection. Copy doesn't lag.

Prof's picture
Prof
1453 pencils

cute

Quite really.

Anonymous Author's picture
Anonymous Author
1541 pencils

7/10, not 20/20.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

JeffP's picture
JeffP
810 pencils

Love the remark!

YJ's picture
YJ
374 pencils

Clever.

Der Dada's picture
Der Dada
26 pencils

Great work! I think the consumer will also get the idea.
But why do they have to categorize it for elderly?

Melroos's picture
Melroos
14 pencils

made me laugh !

100proof's picture
100proof
14 pencils

Clever, fantastic execution, the eagle squinting is great. Makes you giggle, a nice way of promoting the brand.

Regarding the copy, it's possible that the original text (Finnish I assume) was a bit better than the literal translation seen on the ad (unless it was originally in English for some reason).

Boxey's picture
Boxey
8885 pencils

Good one.

dadada's picture
dadada
1719 pencils

okay, nothing more than a nice illustration of the message.

Everybody is creative, be yourself.

freakart's picture
freakart
534 pencils

gooood

_____________________________________________________________

Creativity!

freakart.lv | Twitter

mars0h0d's picture
mars0h0d
3 pencils

Ukrainian leader of opposition Yulia Tymoshenko suggested this picture as emblem for new helicopter of Yanukovich: http://twitter.com/#!/YuliaTymoshenko/status/56277786058424320

P.S. Short reference: Onse upon a time (when Yanukovich was young) he stealing fur hats.

NONE™'s picture
NONE™
209 pencils

Bueniississisisisimoooooooooo!!!!!!

NONE™

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