Instituto Reação: Violence

Our students deal daily with poverty and violence, but keep your pity to their adversaries.

Instituto Reação is a NGO of a brazilian judo olympic champion, Flavio Canto. That NGO turns needy children from the slums (favelas) into athletes.

Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, Carlos Pedrosa
Art Directors: Fabiano Pinel, Bernardo Romero
Copywriter: Daniel Japa
Illustrator: Otavio Rios
Photographer: Studio do Cais
Published: March 2007

8 comments

Spanky's picture
Spanky
4898 pencils

cool look. the writing could be better.

Robert W.'s picture
Robert W.

Awesome art direction. Nice copy.

Ad Hunter's picture
Ad Hunter

GREAT VISUALS. GOT THE MOST OUT OF IT!

Pablo Herneiras's picture
Pablo Herneiras

Me gusta la parte visuale. Muy bonito.

Shorty's picture
Shorty

Lazy copywriter, great art direction.

Puppet75's picture
Puppet75

Wow. Like it. A lot.

Gustavo Roberto's picture
Gustavo Roberto

Awsome dude!!! Great art direction!!

Beatboxer's picture
Beatboxer
1519 pencils

Supa Dupa Art Direction, YES SIR'EE...

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