Helping children in need to lead a better life. Even though it doesn't seem that way.
Instituto Reação. Judo and Jiu-jitsu classes for poor kids.
Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, José Guilherme Vereza
Art Director: Fabiano Pinel
Copywriter: Daniel Japa
Photographers: Aderi Costa, Studio do Cais
Published: May 2006