Instituto Reação: Fight, 1

Helping children in need to lead a better life. Even though it doesn't seem that way.
Instituto Reação. Judo and Jiu-jitsu classes for poor kids.

Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, José Guilherme Vereza
Art Director: Fabiano Pinel
Copywriter: Daniel Japa
Photographers: Aderi Costa, Studio do Cais
Published: May 2006


Jtristan's picture

Good art direction for the ads, but one situation was enough. Not good for a campaign. Same idea for both.

everartz's picture
7609 pencils

OUCH!!!! the art direction is very nice..

| Everartz |

Disco Munky's picture
Disco Munky
3900 pencils

These are pretty good. Plus they're for something that will actually affect kids for the better.

Doin' it for the points

fractalrene's picture
1504 pencils

I liked better the one of the topview of a favela.

ManchuChanchu's picture
701 pencils

Beautiful photography. love the angle.

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