Instituto Reação: Fight, 1

Helping children in need to lead a better life. Even though it doesn't seem that way.
Instituto Reação. Judo and Jiu-jitsu classes for poor kids.

Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, José Guilherme Vereza
Art Director: Fabiano Pinel
Copywriter: Daniel Japa
Photographers: Aderi Costa, Studio do Cais
Published: May 2006

5 comments

Jtristan's picture
Jtristan

Good art direction for the ads, but one situation was enough. Not good for a campaign. Same idea for both.

everartz's picture
everartz
7613 pencils

OUCH!!!! the art direction is very nice..

| Everartz |

Disco Munky's picture
Disco Munky
3900 pencils

These are pretty good. Plus they're for something that will actually affect kids for the better.
7.8/10

Doin' it for the points

fractalrene's picture
fractalrene
1506 pencils

I liked better the one of the topview of a favela.

ManchuChanchu's picture
ManchuChanchu
701 pencils

Beautiful photography. love the angle.

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