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Instituto Reação: Fight, 1

Instituto Reação: Fight, 1
Your rating: None Average: 4.9 (16 votes)

Helping children in need to lead a better life. Even though it doesn't seem that way.
Instituto Reação. Judo and Jiu-jitsu classes for poor kids.

Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, José Guilherme Vereza
Art Director: Fabiano Pinel
Copywriter: Daniel Japa
Photographers: Aderi Costa, Studio do Cais
Published: May 2006

5 Comments

Jtristan's picture
Guest | Wed, 2007-08-29 07:32

Good art direction for the ads, but one situation was enough. Not good for a campaign. Same idea for both.

everartz's picture 7590 pencils
everartz | Wed, 2007-08-29 08:51

OUCH!!!! the art direction is very nice..

| Everartz |

Disco Munky's picture 3934 pencils
Disco Munky | Wed, 2007-08-29 09:19

These are pretty good. Plus they're for something that will actually affect kids for the better.
7.8/10

Doin' it for the points

Rene Fractal's picture 1430 pencils
Rene Fractal | Wed, 2007-08-29 22:58

I liked better the one of the topview of a favela.

ManchuChanchu's picture 701 pencils
ManchuChanchu | Thu, 2007-08-30 04:16

Beautiful photography. love the angle.

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