Instituto Reação: Fight, 1
Helping children in need to lead a better life. Even though it doesn't seem that way.
Instituto Reação. Judo and Jiu-jitsu classes for poor kids.
Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, José Guilherme Vereza
Art Director: Fabiano Pinel
Copywriter: Daniel Japa
Photographers: Aderi Costa, Studio do Cais
Published: May 2006



Comments
Good art direction for the ads, but one situation was enough. Not good for a campaign. Same idea for both.
OUCH!!!! the art direction is very nice..
| Everartz |
Art direction and old school death metal.
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These are pretty good. Plus they're for something that will actually affect kids for the better.
7.8/10
Doin' it for the points
I liked better the one of the topview of a favela.
Beautiful photography. love the angle.
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