Instituto de Oftamologia Tadeu Cvintal (Institute of Ophthalmology Tadeu Cvintal): Beach

Some people would give anything to see this scene.
Be a cornea donor.

Advertising Agency: DDB, Brazil
Creative Directors: Cassio Zanatta, Rodrigo Almeida, Marco Versolato, Sergio Valente
Art Directors: Eduardo de Godoy, Daniel Lemos
Copywriter: David Bessler
Account Supervisors: Polika Teixeira, Helena Adesso, Tania Pena
Media: Sidney Melo
Illustrator: 24\7
Art Buyers: Clariana Costa, Carmen Castillo
Typographers: Clariana Costa, Anelito Nóbrega
Advertiser's Supervisor: Victor Cvintal
Photography: Getty Images, LatinStock


Rodolfomag's picture
70 pencils

Ohh yes, the sad reality

MK-tessa's picture
216 pencils

To be honest I'd rather be blind than see that.

shaun1800's picture
293 pencils

The thought is good but I don’t like the execution. It looks like it could be an environmental ad. They could have found more interesting examples of things people don’t want to see than this. A bit of a shame really, could have been cool.

MidasTouch's picture
1024 pencils

agree with BenD;

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

GonzoGoesToBitgurg's picture
114 pencils

They would smell it, though...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

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