Advertisement

Builds fast

Agency: 
Published/Aired: 
December 2012
Description: 

The quicker homebuilders.

Advertising Agency: Eleven Brandworks, Gurgaon, India
Creative Directors: Prateek Bharadwaj, Aneesh Jaisinghani, Sambit Mishra
Art Director: Shashwat Shukla
Copywriter: Divya Kataria
Photographer: Dinesh Gaur
Additional credits: Shashi Chauhan

Comments (9)

Log in or register to post comments

Highest Rated

admindedmadman's picture
admindedmadman
Activity Score 96

Very well executed!

Take away every bit of humanity, and you will feel expression.

Get Free Talk and Text's picture
Get Free Talk a...
Activity Score 37

made me lol!

Shawali's picture
Shawali
Activity Score 8442

Awesome idea.

The photoshoping isn't great, though.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

hasalaka.th's picture
hasalaka.th
Activity Score 288

very good ad.

bate_palmas's picture
bate_palmas
Activity Score 1479

:)

mr.x's picture
mr.x
Activity Score 998

Great idea! Too bad they look like toys. Too much blurring.

john ler's picture
john ler
Activity Score 667

+ 1

Picky1's picture
Picky1
Activity Score 236

Very very fast builders... Why do I have a feeling of "deja vu" ? Probably because the idea reminds me a campaign (silver Lion at Cannes 2009). Here's the link :

http://www.coloribus.com/adsarchive/prints/mortgage-zeppelin-13180305/
http://www.coloribus.com/adsarchive/prints/finansbank-birds-13360705/
http://www.coloribus.com/adsarchive/prints/mortgage-crane-13180155/

Same kind of exaggeration, but executed a different way. That said, I agree with everyone before : good ad :)

Nike Diesel's picture
Nike Diesel
Activity Score 13630

my first thought as well. but yes, agree with most. especially about the retouching, looks bad.

admindedmadman's picture
admindedmadman
Activity Score 96

Very well executed!

Take away every bit of humanity, and you will feel expression.

Advertisement