Insinuante: Extented Warranty, Vinyl

Advertising Agency: Propeg, Salvador, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga
Art Director: Edson Rosa
Copywriter: Emerson Braga

Published: 
November 2011

15 comments

izzlah's picture
izzlah
229 pencils
thedesignaddict's picture
thedesignaddict
5403 pencils

Nice link!

atb2005's picture
atb2005
13561 pencils

It could be "original" if it was executed well. The idea itself is not hard to come up with.

Tom Megginson's picture
Tom Megginson
548 pencils

I love her work. I let her know via e-mail, in case she is unaware. It's a really flagrant violation of artistic ethics.

atb2005's picture
atb2005
13561 pencils

I disagree. Like I said previously, this does not seem like some super original idea that other people can't possibly come up with. And on your blog, someone mentioned this other photographer or artist who's created a similar series: http://www.zefrank.com/youngmenowme/blog/

So I wouldn't jump to the conclusion that this is a flagrant violation of artistic ethics.

Tom Megginson's picture
Tom Megginson
548 pencils

She links back to Ze Frank, which is the right thing to do. And her style is much more sophisticated, recreating the original style and format. That's what I see copied here.

Tom Megginson's picture
Tom Megginson
548 pencils
flagcreative's picture
flagcreative
9 pencils

This wave of old photos is common on the Internet. The idea of ​​using this technique to sell the extended warranty was great. Advertising lives of movie references, arts, music ... just look at many campaign wins at Cannes, congrats guys!

Queldin's picture
Queldin
29 pencils

Well said. Last time I checked advertising was a business which uses forms of art to fulfill it's purpose... It is primary objective is not creating "new artistic ideas". I hate when people go like "OMG it is so done! They used PHOTOS OF PEOPLE!!!,It has been done millions of times before." If you have some other ad campaign which is based on this concept I will accept the fact it was DONE. But if we are speaking ad-wise using a pre defined art concept on a campaign for the first time can be as original as creating a new art concept,

hoozn's picture
hoozn
353 pencils

Fair enough.

But as you might be aware, this isnt just "OMG photos of people" but rather complaining about the lack of creativity when an agency is just using a particular photographic style that gained popularity on the interwebs a couple of months ago.

Yes, it does the job. At the same time, its not exactly overly creative, not to mention "OMG AMAZING 10/10!!!11!1"

PS: Dont you dare use the "!!!!111!1!!1" art concept in your next work!11!1!!

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

vote4pedro's picture
vote4pedro
4601 pencils

a new member gives 10 stars to a bad ad. and from the look of things, english isn't their native language. (if i had to guess, i'd say they were from brazil.)

even more surprising, another new member fully agrees with their comment. also with questionable english. something tells me we've found the "creative" team responsible for these ads.

andylefty's picture
andylefty
4535 pencils

It's not massively creative but it communicates well.

alex valyukh's picture
alex valyukh
265 pencils

nice, made me laugh!

have a nice day

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Irina Werning style.

Hawrys's picture
Hawrys
198 pencils

Very nice ad.

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