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Inside out

Published/Aired: 
May 2007
Description: 

Image courtesy of D&AD

Built from the inside out.

Advertising Agency: AlmapBBDO, Brazil
Creative Director: Marcello Serpa
Illustrators: Adelmo Barreira, Jose Cortizo Jr
Art Directors: Joao Linneu, Bruno Prosperi
Copywriters: Renato Simoes, Roberto Pereira
Photographer: Fernando Nalon
Typographer: Jose Roberto Bezerra
Account Handler: Fernao Cosi
Marketing Manager: Paulo Sergio Kakinoff

Comments (14)

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Highest Rated

Hand's picture
Hand
Activity Score 195

it's a good idea, but i'm no so sure about the execution
It only uses the "blend tool" in freehand?
and what's with the repeating gradients background?

Mystique's picture
Mystique
Activity Score 120

Nice line... but I bet anyone can think of a million of the same ad.
If you must, keep it to 3... if you absolutly need to make a campaign.
If not, go through the levels... expand the idea beyond the execution.

: : mystique : :

mauricechike's picture
mauricechike
Activity Score 42

CRE8IVE: Very insightful.

MauRs

ivan's picture
ivan

They covered all the different VW models ad their target. That's why they had to do 6 ads.

Chris's picture
Chris
Activity Score 1985

too many excecutions for an otherwise average campaign.

musback's picture
musback
Activity Score 355

I agree!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

philippertl's picture
philippertl
Activity Score 656

I'm not sure about this one

www.prettymorning.co.uk

erhanali's picture
erhanali
Activity Score 368

Different and fresh.

"Everyday is one short life"

www.erhanali.blogspot.com/

guaba's picture
guaba
Activity Score 26

Sooo Serpa. I love it

What the Hell's picture
What the Hell
Activity Score 114

nice work. very fresh.

fractalrene's picture
fractalrene
Activity Score 1504

Good one, not a killer but certainly it communicates in an elegant well designed way. I've always like the work the work the work of AlmapBBDO.

TRICKY's picture
TRICKY
Activity Score 3954

that's what i call creative vomiting...once you pop ....you dont ... stop

The man who stops advertising to save money is like the man who stops the clock to save time

DNA's picture
DNA
Activity Score 22

Great idea and execution. Wish i did it. A metal candidate in the next award show.

mrtalented's picture
mrtalented
Activity Score 2171

built for 'little people'? the visual is quite tricky. but the line is nice.

Hand's picture
Hand
Activity Score 195

it's a good idea, but i'm no so sure about the execution
It only uses the "blend tool" in freehand?
and what's with the repeating gradients background?

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