13 comments

Rog's picture
Rog
6094 pencils

I really don't think this is the right strategy.
Pranking the reader like plays on the misperception toooo much.

>>>> That's not an ad. THIS is an ad.

jmcho's picture
jmcho
278 pencils

i like how the miniscule copy draws in the eye of the reader though.

• ω •'s picture
• ω •
243 pencils

well, i imagine there mite be some who would just quickly pull themselves away from the poster after that..:|

jennywhx's picture
jennywhx
1142 pencils

what? not even tell me why.

kalpesh78's picture
kalpesh78
2580 pencils

boring.

ideas....30 minutes nahi toh free.

Chris's picture
Chris
1987 pencils

the one in spain was good, it featured a seat in a crowded place with the words '' some one with aids has sat on this chair''
nobody sat on the chair it was filmed and made into a spot.

truecopy's picture
truecopy
400 pencils

Like the SARS t-shirts with small font and a message like: "If you are close enough to read this, you've just been infected with SARS."
Agree wit Rog. This strategy works for sumthin not so DEAD serious.

"Sex sells. Truth even better." - A friend

Rog's picture
Rog
6094 pencils

word.

>>>> That's not an ad. THIS is an ad.

slim's picture
slim
1047 pencils

You don't go up close to the person b/c you are brave but b/c the text is tiny. Logic is flawed. Perhaps needs a big headline along the lines of 'This person is HIV positive'. Then at least you are (kinda) displaying courage by getting up close and personal. Even then, not great for me.

popdistortion's picture
popdistortion
1594 pencils

It's a con. Make people go close for the wrong reason. The strategy behind this is flawed. I think one should make people want to go close and not be afraid, not trick them into doing it.

kre8's picture
kre8
989 pencils

this execution might work better for an optometrist. still a bit sucky though.

Rog's picture
Rog
6094 pencils

Or a male fragrance.
Or cold sore cream.
Or eye drops.
Or contact lenses.
Or a Maori welcome.

I'm spent.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
2175 pencils

is he wearing color contact lenses? so you can notice them when you read the message close enough but not the meaningless text itself.

i don't think you get the impact of shocking when you have to hug AIDS patients anymore. people are not that afraid. some of the infecteds are the one you intimately made love to last night without knowing. so "Welldone" to them too?

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