INPES: Portrait, 2

I really don't think this is the right strategy.
Pranking the reader like plays on the misperception toooo much.

i like how the miniscule copy draws in the eye of the reader though.

well, i imagine there mite be some who would just quickly pull themselves away from the poster after that..:|

what? not even tell me why.

boring.

the one in spain was good, it featured a seat in a crowded place with the words '' some one with aids has sat on this chair''
nobody sat on the chair it was filmed and made into a spot.

Like the SARS t-shirts with small font and a message like: "If you are close enough to read this, you've just been infected with SARS."
Agree wit Rog. This strategy works for sumthin not so DEAD serious.

You don't go up close to the person b/c you are brave but b/c the text is tiny. Logic is flawed. Perhaps needs a big headline along the lines of 'This person is HIV positive'. Then at least you are (kinda) displaying courage by getting up close and personal. Even then, not great for me.

It's a con. Make people go close for the wrong reason. The strategy behind this is flawed. I think one should make people want to go close and not be afraid, not trick them into doing it.

this execution might work better for an optometrist. still a bit sucky though.

Or a male fragrance.
Or cold sore cream.
Or eye drops.
Or contact lenses.
Or a Maori welcome.

I'm spent.

is he wearing color contact lenses? so you can notice them when you read the message close enough but not the meaningless text itself.

i don't think you get the impact of shocking when you have to hug AIDS patients anymore. people are not that afraid. some of the infecteds are the one you intimately made love to last night without knowing. so "Welldone" to them too?