Inova Outdoor Torch: Tiger
Agency: Ogilvy & Mather, Thailand, Bangkok
Creative Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy, Vituwat Rongkavong
Art Director: Gumpon Laksanajinda, Nakhanya Sangsingkeow
Photographer: Anuchai Secharunputong
Illustrator: Remix Studio


7 Comments
Scary! but well done and cute twisted sense of humor ! :)
wonderfull i like all the campaign its so nice
b i l a l
Bilal
Love the look and the art direction, my issue is in the line. "... A lifetime's performance" to me suggests that the this product will basically last forever, but the visual is attmepting that the person was just eaten, hence the bubble in the stomachs' of the entire campaign.
"2,000,000 candle light power" is spot on though. Much more powerful than just saying "The brightest ever..." etc.
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brandon
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brandon
www.brandonknowlden.com
Very, Very Good. To the creatives, the message and the direction. Well Done.
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morbid... but it's hard not to like hahaha
O&M rocks....consider this: a crocodile swallowing a torch is okay, but a tiger??? o&m - think
nice... :-) ...