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Inova Outdoor Torch: Tiger

Inova Outdoor Torch: Tiger
Your rating: None Average: 9.7 (9 votes)

Agency: Ogilvy & Mather, Thailand, Bangkok
Creative Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy, Vituwat Rongkavong
Art Director: Gumpon Laksanajinda, Nakhanya Sangsingkeow
Photographer: Anuchai Secharunputong
Illustrator: Remix Studio

7 Comments

paiduema's picture 45 pencils

Scary! but well done and cute twisted sense of humor ! :)

Bilal's picture 86 pencils

wonderfull i like all the campaign its so nice

b i l a l

Bilal

bknowlden's picture 3676 pencils

Love the look and the art direction, my issue is in the line. "... A lifetime's performance" to me suggests that the this product will basically last forever, but the visual is attmepting that the person was just eaten, hence the bubble in the stomachs' of the entire campaign.

"2,000,000 candle light power" is spot on though. Much more powerful than just saying "The brightest ever..." etc.
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brandon

MADE in the USA's picture 434 pencils

Very, Very Good. To the creatives, the message and the direction. Well Done.

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whitespace's picture 2055 pencils

morbid... but it's hard not to like hahaha

Guest's picture

O&M rocks....consider this: a crocodile swallowing a torch is okay, but a tiger??? o&m - think

partho.sarkar's picture 78 pencils
9

nice... :-) ...

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