Perfection ain't pretty.
Inov8 operate at the extremes of sport. It's footwear and clothing for a tougher breed of athlete. One who embraces hardcore workouts, unpredictable terrain and extreme conditions.
Advertising Agency: CBJWT, Manchester, UK
Creative Director: Andy Cheetham
Art Director: Simon Andrews
Copywriters: Andy Huntingdon, Rhys Hughes, Ciaran Watkins
Photographer: Ryan Edy
Published: January 2014