InnovAction Fair: Robot

InnovAction Fair: Robot

Come to see where the future is born.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Timur Kulenovic
Copywriter: Pierpaolo Bianchi
Illustrator: Hajime Sorayama
Published: February 2008

Your rating: None Average: 4.1 (23 votes)

Comments

Submitted by emailamitpoddar on Thu, 2008-02-28 13:27.

wow. great execution. cool idea.

Submitted by 73dpi on Thu, 2008-02-28 13:33.

Very nicely done. Great work.

Garg0yle's picture
Submitted by Garg0yle on Thu, 2008-02-28 14:09.

It's the execution which is tardy. The idea decent.It could have been so much more striking if it was made to look real, instead of artifically created.

ShanGhai!

Submitted by teenie on Thu, 2008-02-28 15:06.

Nice visual. Bad pun.

Submitted by ciuka on Thu, 2008-02-28 17:42.

Great idea! Excellent work!

Submitted by vidya.shankaran on Thu, 2008-02-28 22:11.

lovely execution!!!

www.wordsofbabel.blogspot.com

wildbore's picture
Submitted by wildbore on Thu, 2008-02-28 23:47.

.....this robot is 2 much like a human ( like a very shy village girl/woman) y is that?

Submitted by vurtomatic on Fri, 2008-02-29 02:24.

Is the style
robot + pin-up
Sorayama

Submitted by vurtomatic on Fri, 2008-02-29 02:24.

Maybe you guys too young
Notice the (C) in the corner?
This is quintessential
Sorayama
Very popular and recognized
in the 80s
which leads me to question
if this was the right choice?

Submitted by Adobe on Fri, 2008-02-29 02:34.

The original Sorayama featured a sexy robot... Good idea but agree with vurtomatic that it's out dated for today's young audiences...

Criticisms are like A$$hole, everyone have one.

Submitted by talay on Fri, 2008-02-29 04:03.

hajime sorayama :) good work

Submitted by ZaboZaboZabo on Fri, 2008-02-29 04:53.

Very weak.

Submitted by pabloaotw on Fri, 2008-02-29 09:15.

Illustration is good, but too old.
Idea... well, it's superlineal. Future > To born > Pregnant robot?
It's a joke.

babar.is.azeem's picture
Submitted by babar.is.azeem on Sat, 2008-03-08 12:16.

good work

Submitted by Miss Candy Pop on Thu, 2008-04-03 10:37.

so cheesy art