InnovAction Fair: Robot
Come to see where the future is born.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Timur Kulenovic
Copywriter: Pierpaolo Bianchi
Illustrator: Hajime Sorayama
Published: February 2008


18 Comments
wow. great execution. cool idea.
Very nicely done. Great work.
It's the execution which is tardy. The idea decent.It could have been so much more striking if it was made to look real, instead of artifically created.
ShanGhai!
Nice visual. Bad pun.
Great idea! Excellent work!
lovely execution!!!
www.wordsofbabel.blogspot.com
.....this robot is 2 much like a human ( like a very shy village girl/woman) y is that?
Is the style
robot + pin-up
Sorayama
Maybe you guys too young
Notice the (C) in the corner?
This is quintessential
Sorayama
Very popular and recognized
in the 80s
which leads me to question
if this was the right choice?
The original Sorayama featured a sexy robot... Good idea but agree with vurtomatic that it's out dated for today's young audiences...
Criticisms are like A$$hole, everyone have one.
hajime sorayama :) good work
Very weak.
Illustration is good, but too old.
Idea... well, it's superlineal. Future > To born > Pregnant robot?
It's a joke.
good work
Babar Azeem
Digital Retoucher
0097150-3447076
so cheesy art
AWESOME AND DONT WORRY ABOUT THEM BAD COMMENTS BECAUSE THEY ARE JUST HATERS THAT WAZ A VERY GOOD PICTURE AND I LOVE IT SO KEEP UP THE GOOD WORK!!!!!!!!!!!!!!!!!!!!!
wow...! beautiful idea and execution
I prefer mozambique´s movies than italian advertising.