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Published/Aired: 
September 2008
Description: 
Advertising School: Westerdals School of Communication, Oslo, Norway
Art Director: Lisa Kjelstad
Copywriter: Mette Galaasen
Illustrator: Emma Olsen

Comments (8)

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Highest Rated

martwinther's picture
martwinther
Activity Score 2

Too forced and totally wrong for the Innocent USP

sachio's picture
sachio
Activity Score 78

ok... try too hard? Typical student project. Graphics are interesting. Good? I'm not sure. What is the ad saying? Jean D'Arc was innocent... the fruits are the fire? A juicy story... The events surrounding her death were a juicy story. That's why the fruits are involved. But they're given a horrible role as being antagonistic in the ad series. I'm just getting out of this ads that the fruits will kill me. This is for a juicebar? Or for a juice drink. I don't want to drink it from these ads. At all. CRAPPY!!!!!!!

or... am I missing something? The Jesus one is just horrible. Bananas are the spikes... it's definitely not 1st level. But I don't think it's any level.

nicoB's picture
nicoB
Activity Score 129

were these made on "paint"? the illustrations are not so good. I agree with sachio, I get the idea that this drink will kill me. Is the idea that these people were innocent? is that the connection to the drink ?

sorry, but I don't get the idea here.

STRTLRS's picture
STRTLRS
Activity Score 1601

Yes, Mario Paint for the NES. This has student work written all over.

www.storytellerscreative.com

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I think, therefore... yeah.

ricardo little's picture
ricardo little
Activity Score 13

I don't get it either. What's the point anyway?

Ricardo Little Barbosa

nicoruk's picture
nicoruk
Activity Score 107

i like the illustration.
stop.

Kateter's picture
Kateter
Activity Score 2029

Innocent's USP totally missed.

NatalieM's picture
NatalieM
Activity Score 1685

I like the illustrations, too. Keep working at making a quicker connection for the audience, though.

martwinther's picture
martwinther
Activity Score 2

Too forced and totally wrong for the Innocent USP

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