Innocence In Danger: Where's the pedophile?, 2

Where is the pedophile?
You worry about losing your kids in a crowd, pedophiles count on it. Take the right steps to protect your children. Talk to them about the signs of a child predator. For more information visit innocenceindanger.com

Art Director: Michael Arguello
Copywriter: Bassam Tariq
Additional credits: Jason Musante

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8 comments

tirthomitro's picture
tirthomitro
2720 pencils

ok ad. lukewarm response would be generated... max-max!

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture
joelapompe
3430 pencils

this "where is charlie" game has been used to death by advertising!
here are 2 exemples but there is hundred of them :
http://www.joelapompe.net/2007/10/21/can-you-spot-the-difference-ou-se...

paumarques's picture
paumarques
1314 pencils

El recurs está molt vist, però el concepte de fons m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

shortafella's picture
shortafella
1055 pencils

hahahahahhaha duuudes come on:)))

Guest's picture
Guest

What isn't referenced in advertising? everything in art is referenced, but this is a great idea with a dreadful insight, making it a tight campaign

Guest's picture
Guest

Nice insight. Great use of Waldo reference, it makes perfect sense. Waldo is a kids game, pedophiles go after kids, and you can't tell who's a pedophile, making them hard to spot. This campaign is dead on. That's just me.

Guest's picture
Guest

I think this could be great if it were illustrated and had WAY less copy! all you need is the header and the call to action.

Guest's picture
Guest

very true

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