Innocence in Danger: Girl

Sexual predators can hide in your child’s smartphone.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel
Photographer: Fabrice Robin
Retoucher: Fred Witzgall
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Art buyer: Johanna Warlus

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16 comments

fermattei's picture
fermattei
67 pencils

I like it. Impacted me as a creative and as a father...

FM

Seldoon Eeffoc's picture
Seldoon Eeffoc
102 pencils

Excellent work! Very well done, it brings the point across quite clearly.

Andrej Troha's picture
Andrej Troha
613 pencils

This is really, really good. Especially in this category (PSA). Simple, clear and unsettling enough.

Ethan Base's picture
Ethan Base
224 pencils

Simple. Clever. Amazing Job !

jrouxel's picture
jrouxel
59 pencils

nice job guys

Co-Creative Director and art director @BCP

salil.sharma's picture
salil.sharma
2278 pencils

excellent art direction & execution

eins-eins-null's picture
eins-eins-null
867 pencils

i don't like it. i think it's forced and somehow not up-to-date. but not only that i can't explain it better, i'm even sure that this one's a winner. congratulations :)
and very good art work, btw

andylefty's picture
andylefty
4533 pencils

Very powerful image. Would remind parents. Saying that I don't know how sexual predators hide in phones?

feysal's picture
feysal
2175 pencils

very clever and awesome...great art direction

groovy baby!

fotdot's picture
fotdot
659 pencils

Wow. Very scare. Good idea.

kleenex's picture
kleenex
26174 pencils

solid concept.

talkingisfree's picture
talkingisfree
2569 pencils

THIS IS A WINNER AD

Marcupolo's picture
Marcupolo
206 pencils

great great ad guys, straight to the point !

Lisa Rothstein's picture
Lisa Rothstein
6 pencils

Shocking and effective. Great job.

Award-Winning Madison Avenue Copywriter for Any Size Business
Creator of the original "Wait'll We Get Our Hanes on You" campaign
Portfolio on Behance

Gowri's picture
Gowri
8 pencils

art work is worth applauding, so is the line

mr.x's picture
mr.x
952 pencils

creepy ass ad!

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