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Published/Aired: 
April 2013
Description: 

Sexual predators can hide in your child’s smartphone.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel
Photographer: Fabrice Robin
Retoucher: Fred Witzgall
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Art buyer: Johanna Warlus

Comments (16)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

creepy ass ad!

fermattei's picture
fermattei
Activity Score 95

I like it. Impacted me as a creative and as a father...

FM

Seldoon Eeffoc's picture
Seldoon Eeffoc
Activity Score 102

Excellent work! Very well done, it brings the point across quite clearly.

Andrej Troha's picture
Andrej Troha
Activity Score 613

This is really, really good. Especially in this category (PSA). Simple, clear and unsettling enough.

Ethan Base's picture
Ethan Base
Activity Score 227

Simple. Clever. Amazing Job !

jrouxel's picture
jrouxel
Activity Score 59

nice job guys

Co-Creative Director and art director @BCP

salil.sharma's picture
salil.sharma
Activity Score 2428

excellent art direction & execution

Designer Don't Do Different Things
They Do Things Differently

eins-eins-null's picture
eins-eins-null
Activity Score 892

i don't like it. i think it's forced and somehow not up-to-date. but not only that i can't explain it better, i'm even sure that this one's a winner. congratulations :)
and very good art work, btw

andylefty's picture
andylefty
Activity Score 4535

Very powerful image. Would remind parents. Saying that I don't know how sexual predators hide in phones?

feysal's picture
feysal
Activity Score 2561

very clever and awesome...great art direction

groovy baby!

fotdot's picture
fotdot
Activity Score 673

Wow. Very scare. Good idea.

kleenex's picture
kleenex
Activity Score 43473

solid concept.

talkingisfree's picture
talkingisfree
Activity Score 2710

THIS IS A WINNER AD

Marcupolo's picture
Marcupolo
Activity Score 206

great great ad guys, straight to the point !

Lisa Rothstein's picture
Lisa Rothstein
Activity Score 6

Shocking and effective. Great job.

Award-Winning Madison Avenue Copywriter for Any Size Business
Creator of the original "Wait'll We Get Our Hanes on You" campaign
Portfolio on Behance

Gowri's picture
Gowri
Activity Score 8

art work is worth applauding, so is the line

mr.x's picture
mr.x
Activity Score 998

creepy ass ad!

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