December 2012
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Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Erkan Erdem
Art Director: Gamze Ichedef
Illustrator: Gamze Ichedef
Account Supervisor: Ipek Turkili
Advertiser’s Supervisor: Abdullah Baser

Comments (4)

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my mind bursts's picture
my mind bursts
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OK. It uses an image that many contemporary business people will recognise as it looks like the views map you get on WordPress ... or Linkedin? Actually most maps of the world centre on the Greenwich Meridian. I would have liked to have seen a different projection and angle on the map then. The campaign is surely reverse psychology? Give a second or third language some thought and you're not going to learn Dutch ... or Afrikaans, Welsh, Rumanian or Swedish ... better to learn Spanish. Mandarin and English - that's if you travel a lot. As the client teach just about every language under the sun, what's the problem if it stirs up a conversation such as this? Let's have Latin in the campaign then ... and French. Or how about Bantu langauge of the San people with a rather tricky 'Click!' in consonants.