Inhotim: Tree x Fire

The longer it takes to see a problem, the less time there is to solve it.

Inhotim is the world's biggest Contemporary Art Museum in open air, located in an Environmental Park.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: João Paz
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Published: June 2009

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6 comments

tirthomitro's picture
tirthomitro
2756 pencils

still a bit WTF??-ish!!!

they showed me a picture & i laughed
dignity has never been photographed

maranca82's picture
maranca82
421 pencils

Simple and brilliant. Communicates the powerful message in a quick and clever way. I prefer this one to the other in the campaign.

Guest's picture
Guest

It is great! It is simple and beutifull, I would put it in a frame and hang it my studio.
Great work.

Annya A. U. ¦ Graphic Designer ¦ www.auadesign.com

Guest's picture
Guest

M.C. Escher

Guest's picture
Guest

oh!! so simple........

Guest's picture
Guest

Amazing ad!! Great creative!! I love it!! THIS BETTER WIN AWARDS :)

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