Inhotim: Stage

Inhotim on Stage. Always a great show, wherever you look at.

Inhotim is a 111 acres complex, with the world's largest contemporary art museum in open air, located in Brazil's largest botanical garden. Inhotim on Stage is a series of music and dance events in this complex.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Copywriter: Leandro Neves
Digital Artist: Aderson Fagundes
Photographer: Pedro Gravatá
Published: September 2010

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8 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

A hasty Amnesty International Cannes Lion ripoff?

Will Think for Salary

Guest's picture
Guest

these people look bored. was that part of the message?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Putting these people in the bright sun was a bad choice I think. They all look grumpy and a bit bored.

Guest's picture
Guest

Amnesty Cannes Lions bad copy.

Blashyrkh's picture
Blashyrkh
32701 pencils

Right. It's on AOTW but can't find the links.

silvi's picture
silvi
4172 pencils

Why the seventy style?

Chris's picture
Chris
1987 pencils

aint no 70's styling going to hide the fact this is a blatant copy.

Dzsoi's picture
Dzsoi
5961 pencils

I wish at least ad people wouldn't be so shallow when analyzing a concept. On the AI ad people were looking away from something. Here the visual means there are showpieces in every direction. With that said, I am not a big fan of this ad, feels forced somehow.

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