Inhotim: Stage
Inhotim on Stage. Always a great show, wherever you look at.
Inhotim is a 111 acres complex, with the world's largest contemporary art museum in open air, located in Brazil's largest botanical garden. Inhotim on Stage is a series of music and dance events in this complex.
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Copywriter: Leandro Neves
Digital Artist: Aderson Fagundes
Photographer: Pedro Gravatá
Published: September 2010



8 Comments
A hasty Amnesty International Cannes Lion ripoff?
Will Think for Salary
these people look bored. was that part of the message?
Putting these people in the bright sun was a bad choice I think. They all look grumpy and a bit bored.
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Amnesty Cannes Lions bad copy.
Right. It's on AOTW but can't find the links.
Why the seventy style?
aint no 70's styling going to hide the fact this is a blatant copy.
I wish at least ad people wouldn't be so shallow when analyzing a concept. On the AI ad people were looking away from something. Here the visual means there are showpieces in every direction. With that said, I am not a big fan of this ad, feels forced somehow.