ING-DiBa: Shadowprint

DiBaDu is, when your bank provides transparency.

In times where the global confidence in financial markets has been impaired, the ING-DiBa brings transparency an clarity in the banking business for their clients. To show that in an unseen way, we printed a semi-transparent ad over the confusing financial pages of big german newspapers.

Advertising Agency: Freunde des Hauses, Hamburg, Germany
Creative Directors: Jan Blumentritt, Berend Brüdgam
Art Director: Christoph Hintz
Copywriter: Peter Regnery
Additional credits: Michelle Gaida
Published: September 2010