Ads of the World

Ads of the World™ an All Creative World site

ING-DiBa: Shadowprint

ING-DiBa: Shadowprint
Your rating: None Average: 6.3 (24 votes)

DiBaDu is, when your bank provides transparency.

In times where the global confidence in financial markets has been impaired, the ING-DiBa brings transparency an clarity in the banking business for their clients. To show that in an unseen way, we printed a semi-transparent ad over the confusing financial pages of big german newspapers.

Advertising Agency: Freunde des Hauses, Hamburg, Germany
Creative Directors: Jan Blumentritt, Berend Brüdgam
Art Director: Christoph Hintz
Copywriter: Peter Regnery
Additional credits: Michelle Gaida
Published: September 2010

9 Comments

im@ddicted's picture 8 pencils
im@ddicted | Sat, 2011-01-29 07:00

yes. it works.

Sophia Lambadaridis's picture 66 pencils
Sophia Lambadaridis | Sat, 2011-01-29 08:12

Simple idea. Great positioning.

cracker66's picture 167 pencils
cracker66 | Sat, 2011-01-29 08:46
1

You don't explain transparency simply by printing half transparent over sth. Makes therefore no sense at all.

barcreativo.com's picture 2752 pencils
barcreativo.com | Sat, 2011-01-29 10:39

i dont now... its bad

www.barcreativo.com

Paridhi.'s picture 122 pencils
Paridhi. | Sat, 2011-01-29 11:02

concept is nice..bt not that gud presentation..!!

beingofageoldgrace's picture 326 pencils
beingofageoldgrace | Sat, 2011-01-29 16:37

heavy inspired by: http://bit.ly/fBLPVN

CuriousPencil's picture 4273 pencils
CuriousPencil | Mon, 2011-01-31 12:56

By 'heavily inspired' do you mean 'stolen directly'? That link is the mother, this is the b*stard son ripoff.

jackblack's picture 1462 pencils
jackblack | Sun, 2011-01-30 09:54

Simple. But kinda lame.

shah wali jan's picture 257 pencils
shah wali jan | Mon, 2011-01-31 03:05

concept is nice

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.