Infinito: Metal
Perfect protection for your vegetables.
Advertising Agency: Wächter & Wächter Bremen, Germany
Creative Director: Andreas Rüthemann
Art Director: Carina Wenzel
Copywriters: Jan Portius, Christine Elfers
Photographer/Retouching: litho niemann + steggemann gmbh
Published: April 2008


11 Comments
not digging this. makes them look inedible. Then again if its for an agricultural audience they tend to look at food differently so it probably works quite well.
We're going to need more lube.
there go your teeth...
It could look more humane and fun if we could still see fresh vegetables inside accordingly designed vegetable armours made of steel.
"Why hire a dog and bark yourself?"
I don't see what the product is.. i dont believe they are selling metal cases for vegitables. I asume some sort of boxes?? but i can't see it
also yeh, it doesn't look appealing unless you're a si-fi fan
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Not bad. Not great. I think it could be art directed better.
heavy stuff
Now, that's a big logo…
this agency always uses big logos and places them always in the same area
http://adsoftheworld.com/media/print/pattex_excalibur
http://adsoftheworld.com/media/print/baytan_2_stronger_than_ever
one should not take life so seriously - as one will not come out of it alive.
start a party
what is wrong with these people...
Vegetables and metal... bad idea
People preffer something natural, specially now more of the public are turning into organic consumers and all that