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Infants

Published/Aired: 
October 2007
Description: 

Fires in informal settlements are almost a daily occurrence. Unfortunately most of the fatalities are infants less than a year old.
Don't leave open flames unattended.

Advertising Agency: JWT, Johannesburg, South Africa
Art Director: Warren Sassenberg
Copywriter: Mark Stoner
Creative Director: James Daniels
Illustrator: Diane Victor
Executive Creative Director: Rob McLennan

Comments (14)

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Highest Rated

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Well, damn. That sure is eyecatching.

Rachel will be having nightmares tonight :(

Bravo on the execution, beautiful work :D

Rog's picture
Rog
Activity Score 6082

This would get attention.

>>>> That's not an ad. THIS is an ad.

Kateter's picture
Kateter
Activity Score 2029

extremly powerful. this one has a really bad text, but the whole series is great.

axelk's picture
axelk
Activity Score 286

great art direction and very powerful.shocking does the job

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Very impactfull ads, great illustrations, nice clean art direction. A job well done.

andrej dwin's picture
andrej dwin
Activity Score 937

HUGE!
killing idea. the copy sounds a bit strange, but the idea saves the day alright.

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liar's picture
liar
Activity Score 384

but does the target audience, who is those living in informal settlement, got this and will from then onwards becareful with fire?

Kateter's picture
Kateter
Activity Score 2029

no doubt imho

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

awesome - no doubt!

dclxvi

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hard sell advertising with modern day art n execution. full marks!

~ old habits die hard, older ones never do ~

pabloaotw's picture
pabloaotw
Activity Score 235

excelente dirección de arte!

Nthngmn's picture
Nthngmn
Activity Score 626

very nice. A+ boys

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
Activity Score 250

strong & creepy
♥♠

deanreed's picture
deanreed
Activity Score 2

Czech born artist Jiri George Dokoupil has developed this style of painting by flame many years ago and became famous by this. By originality and virtuosity. So... another stolen idea from the world of art.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Well, damn. That sure is eyecatching.

Rachel will be having nightmares tonight :(

Bravo on the execution, beautiful work :D

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