INEN Cancer Prevention Center: Shave
Smoking is the stupidest way to commit suicide. Quit Stupidity.
Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo
8 Comments
The best of the lot.
I really like the illustrations and art direction, and the message is effective. Good job.
i also like the illustrations and art direction, plus this reminds me of 'bunny suicides'. other than that, i have to thumbs down the concept. as a smoker, all i'm hearing is don't smoke. these don't successfully penetrate my psyche and illuminate a new perspective on the problem, or provide enough support to attempt to quit. it just feels like it came from non-smokers, like most anti-smoking work. also, the methods of suicide aren't stupid to me -- suicide is stupid of course -- but going out in one of those ways would probably be remembered.
go with you...
I LOVE the idea to show smoke as paper an than something happing in this.
But i think, the concept wouldn work.
This ad is funny. My first thought: what a "cool" way to suicide. :-)))
Visually it is interesting, that changes campaign which we can see !!
cool
http://www.coupsdepub.com/
Perfect....a different creative way to do a "no smoking ad". Just great, illustrations, art work & copy.> One question: why a "funny" hand ?
Simple ideas are the best !
El concepto es tan interesante como la gráfica. Que buen trabajo.
·o.s.h.e··
oshe.pb@hotmail.com
Good concept. The visuals are funny but at the same time creepy and thought provoking. Not so sure about the mixing of hand-drawn, paper cutout and claymation media. Might come across as over produced. But still effective nonetheless.
www.storytellerscreative.com
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Almost that, they should trying to get more of that...
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