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INEN Cancer Prevention Center: Shave

INEN Cancer Prevention Center: Shave
Your rating: None Average: 7.6 (21 votes)

Smoking is the stupidest way to commit suicide. Quit Stupidity.

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

Comments

ricklongo's picture 1221 pencils

The best of the lot.

I really like the illustrations and art direction, and the message is effective. Good job.

sneakyhands's picture 1843 pencils

i also like the illustrations and art direction, plus this reminds me of 'bunny suicides'. other than that, i have to thumbs down the concept. as a smoker, all i'm hearing is don't smoke. these don't successfully penetrate my psyche and illuminate a new perspective on the problem, or provide enough support to attempt to quit. it just feels like it came from non-smokers, like most anti-smoking work. also, the methods of suicide aren't stupid to me -- suicide is stupid of course -- but going out in one of those ways would probably be remembered.

Ramezani's picture 138 pencils

go with you...

I LOVE the idea to show smoke as paper an than something happing in this.
But i think, the concept wouldn work.
This ad is funny. My first thought: what a "cool" way to suicide. :-)))

CR_AD's picture 413 pencils

Visually it is interesting, that changes campaign which we can see !!
cool

http://www.coupsdepub.com/

Hibon's picture 542 pencils

Perfect....a different creative way to do a "no smoking ad". Just great, illustrations, art work & copy.> One question: why a "funny" hand ?

Simple ideas are the best !

oshe's picture 731 pencils

El concepto es tan interesante como la gráfica. Que buen trabajo.

·o.s.h.e··

STRTLRS's picture 1537 pencils

Good concept. The visuals are funny but at the same time creepy and thought provoking. Not so sure about the mixing of hand-drawn, paper cutout and claymation media. Might come across as over produced. But still effective nonetheless.

www.storytellerscreative.com

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www.storytellerscreative.com

Renan Correa's picture 125 pencils

Almost that, they should trying to get more of that...

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www.correa.carbonmade.com

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www.renancorrea.carbonmade.com

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