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Smoking is the stupidest way to commit suicide. Quit Stupidity.

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

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25 comments

Davosk's picture
Davosk
4833 pencils

and these are the stupidest way to convey an anti smoking message.

Zane's picture
Zane
110 pencils

visually interesting.

capywriter's picture
capywriter
5511 pencils

I really like the art on all of them. I think the different elements blend together very nice.
But the message is somehow awkward. Also, you could get the following explanation out of these: you show someone committing suicide, but since the shown situations are not only 'stupid' but also clearly unrealistic, you might conclude that the danger and the risk you would die because of smoking is just a big joke or even non-existent.

esteb's picture
esteb
673 pencils

It looks to me like a genial suicide, not a stupid one.

CR_AD's picture
CR_AD
413 pencils

Visually it is interesting, that changes campaign which we can see !!
cool

http://www.coupsdepub.com/

cperry's picture
cperry
280 pencils

haha the hand looks like the messed up hand in Scary Movie....."My Germs!"

Visually interesting and cool art.

chrisperryad.com

fifilo's picture
fifilo
74 pencils

Nice art direction.

Wordnerd's picture
Wordnerd
6662 pencils

First i thought this was crap, but after seeing all of them i think i was just bothered by the line. call me nitpicker, but it should say: smoking is a very stupid way to commit suicide. first i understood that this is trieing to tell me smoking is even stupider than the stuff shown. that didn't work for me

die-gonz's picture
die-gonz
8 pencils

I think using the copy of an ad just to say that it is bad, is very done. May be you should find an other way to judge a bad ad. Anyway, i don't think it's necessary to be so aggressive. It's just an ad.

FlyingDogs's picture
FlyingDogs
968 pencils

Very well produced.

SeanMartin's picture
SeanMartin

Cute idea, nice execution, but truly... is it effective? I doubt it. It's so very, very soft in its approach that it would be laughed off and dismissed. It's the kind of thing that probably would work better as a TV spot than a print ad.

jiahsisco's picture
jiahsisco
246 pencils

Where will these ads run? The whole idea that there is a smart or stupid way of committing suicide is weird. I like art direction minus the people.

YOSUMAS's picture
YOSUMAS
17 pencils

Muy buena. Felicidades.

MINAKA MORI's picture
MINAKA MORI
90 pencils

it could go further and make it more effectve, but art is good...
weak concept, nice art

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

OMaxweller's picture
OMaxweller
79 pencils

Love the art execution of the paper cut-out smoke. However, I feel like the creative team fell in love with that and then tried to jam a concept in there. Not very cohesive.

That One Guy's picture
That One Guy
266 pencils

If smoking is the stupidest way to commit suicide--then what would be the proper way of doing it. Any form of suicide is stupid, but your headline makes it sound otherwise.
Nice are direction though. And what's up with that hand yo.

Finamerican's picture
Finamerican
49 pencils

I agree that with some SERIOUS copy revision it could be a good campaign. Let's let the reader make the connection between stupidity and smoking rather than hitting them over the head with it—twice.

brndnrap8's picture
brndnrap8
170 pencils

is that a fudgesicle? mmmmmm

http://www.sharkcountry.blogspot.com/

vvhisky's picture
vvhisky
116 pencils

Insulting me isn´t making me quit..

Bárbara Guilherme's picture
Bárbara Guilherme
38 pencils

Cliche!

Everybody knows that, everybody says that, and every ad about anti smoking said that! The idea is poor and lack of a better criative concept.

The art is good

renzz's picture
renzz
227 pencils

I find it pretty interesting. Though as vvhisky said, we better promote solutions instead of just emphasizing how stupid smoking is.

miteshkothari's picture
miteshkothari
47 pencils

Good execution. Fentastic job

McLovin's picture
McLovin

what the problem with his hand?

Guest commenter's picture
Guest commenter

MUY BUENA CAMPAÑA, LA DIRECCION DE ARTE ES MUY BUENA Y LA IDEA SUPER.

Naddeo's picture
Naddeo
71 pencils

More of my work: www.naddeo.blogspot.com

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