Ads of the World: Creative Advertising Archive & Community A Graphics.com site

INEN Cancer Prevention Center: Ice cream

INEN Cancer Prevention Center: Ice cream
Your rating: None Average: 7.3 (14 votes)

Smoking is the stupidest way to commit suicide. Quit Stupidity.

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

Comments

Davosk's picture 4177 pencils

and these are the stupidest way to convey an anti smoking message.

Zane's picture 75 pencils

visually interesting.

the_capywriter's picture 2618 pencils

I really like the art on all of them. I think the different elements blend together very nice.
But the message is somehow awkward. Also, you could get the following explanation out of these: you show someone committing suicide, but since the shown situations are not only 'stupid' but also clearly unrealistic, you might conclude that the danger and the risk you would die because of smoking is just a big joke or even non-existent.

- adsactly! -

esteb's picture 203 pencils

It looks to me like a genial suicide, not a stupid one.

CR_AD's picture 413 pencils

Visually it is interesting, that changes campaign which we can see !!
cool

http://www.coupsdepub.com/

cperry's picture 280 pencils

haha the hand looks like the messed up hand in Scary Movie....."My Germs!"

Visually interesting and cool art.

chrisperryad.com

fifilo's picture 74 pencils

Nice art direction.

Wordnerd's picture 4753 pencils

First i thought this was crap, but after seeing all of them i think i was just bothered by the line. call me nitpicker, but it should say: smoking is a very stupid way to commit suicide. first i understood that this is trieing to tell me smoking is even stupider than the stuff shown. that didn't work for me

die-gonz's picture 8 pencils

I think using the copy of an ad just to say that it is bad, is very done. May be you should find an other way to judge a bad ad. Anyway, i don't think it's necessary to be so aggressive. It's just an ad.

FlyingDogs's picture 972 pencils

Very well produced.

SeanMartin's picture

Cute idea, nice execution, but truly... is it effective? I doubt it. It's so very, very soft in its approach that it would be laughed off and dismissed. It's the kind of thing that probably would work better as a TV spot than a print ad.

heloo's picture 244 pencils

Where will these ads run? The whole idea that there is a smart or stupid way of committing suicide is weird. I like art direction minus the people.

YOSUMAS's picture 17 pencils

Muy buena. Felicidades.

Askr.guajillo.Dynamite's picture 90 pencils

it could go further and make it more effectve, but art is good...
weak concept, nice art

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

OMaxweller's picture 74 pencils

Love the art execution of the paper cut-out smoke. However, I feel like the creative team fell in love with that and then tried to jam a concept in there. Not very cohesive.

That One Guy's picture 58 pencils

If smoking is the stupidest way to commit suicide--then what would be the proper way of doing it. Any form of suicide is stupid, but your headline makes it sound otherwise.
Nice are direction though. And what's up with that hand yo.

Finamerican's picture 49 pencils

I agree that with some SERIOUS copy revision it could be a good campaign. Let's let the reader make the connection between stupidity and smoking rather than hitting them over the head with it—twice.

brndnrap8's picture 170 pencils

is that a fudgesicle? mmmmmm

http://www.sharkcountry.blogspot.com/

vvhisky's picture 118 pencils

Insulting me isn´t making me quit..

for a "no copy/paste" world day.

Bárbara Guilherme's picture 38 pencils

Cliche!

Everybody knows that, everybody says that, and every ad about anti smoking said that! The idea is poor and lack of a better criative concept.

The art is good

renzz's picture 231 pencils

I find it pretty interesting. Though as vvhisky said, we better promote solutions instead of just emphasizing how stupid smoking is.

- Has everyone noticed the secret behind these signatures? -

miteshkothari's picture 39 pencils

Good execution. Fentastic job

McLovin's picture

what the problem with his hand?

Guest commenter's picture

MUY BUENA CAMPAÑA, LA DIRECCION DE ARTE ES MUY BUENA Y LA IDEA SUPER.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Partners

Be A Commerce Partner