INEN Cancer Prevention Center: Demolition

I LOVE the idea to show smoke as paper an than something happing in this.
But i think, the concept wouldn work.
This ad is funny. My first thought: what a "cool" way to suicide. :-)))

Visually it is interesting, that changes campaign which we can see !!
cool

http://www.coupsdepub.com/

The concepts isnt great, but loving the art direction on these.

yeah i like the idea of suicide comparison - but the line is just annoying. it will make most smokers say 'f*&* you' right back. Calling people stupid is not a good idea.

it's lame concept

weeeeeeeeeeeeeeeeeeeeeeeeeeeeee! looks like fun

Diggin' the wallpaper.

*****

great concept

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\\Graphic in every where.... look around you!\\

its ok