INEN Cancer Prevention Center: Demolition

Smoking is the stupidest way to commit suicide. Quit Stupidity.

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

9 comments

Ramezani's picture
Ramezani
315 pencils

I LOVE the idea to show smoke as paper an than something happing in this.
But i think, the concept wouldn work.
This ad is funny. My first thought: what a "cool" way to suicide. :-)))

CR_AD's picture
CR_AD
413 pencils

Visually it is interesting, that changes campaign which we can see !!
cool

http://www.coupsdepub.com/

skanger's picture
skanger
95 pencils

The concepts isnt great, but loving the art direction on these.

sparky's picture
sparky
454 pencils

yeah i like the idea of suicide comparison - but the line is just annoying. it will make most smokers say 'f*&* you' right back. Calling people stupid is not a good idea.

raendhoughassxyztm's picture
raendhoughassxyztm
6 pencils

it's lame concept

sneakyhands's picture
sneakyhands
1857 pencils

weeeeeeeeeeeeeeeeeeeeeeeeeeeeee! looks like fun

slip's picture
slip
919 pencils

Diggin' the wallpaper.

*****

SJB

des4graphic's picture
des4graphic
282 pencils

great concept

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\\Graphic in every where.... look around you!\\

Guest's picture
Guest

its ok

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