Responsible clubbing

December 2013
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You can't overdose on music. Real clubbers don't need other drugs.
IndustrialStrange for a responsible clubbing.

Advertising Agency: O\M\A, Innsbruck, Austria
Photographer: Andrea Camandona / TheKitchenProductions

Comments (7)

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TSC's picture
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I see this message:
Music is the only drug you need to dance. = real clubbers don't need other drugs. = no drug message.
It seems very clear, maybe too much.

It seem also very clear that this ad is a corporate social responsibility campaign, ( also looking at the other subjects )
and the role of a CSR campaign is not to be relevant for selling stuff but to give a role to the brand and to brace the positioning.

Maybe, it's true that you have to know the brand to understand it.
If you know the brand and the positioning, everything become more clear.

There's nothing strange if a clubwear brand talks about good values in the clubbing scene
as such as a sportwear brand talks about good values in the sports competitions.