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Published/Aired: 
December 2011
Description: 

METH - Mefhanfhefamin festroys your frain. Fut fefore, you will lose all your feeth. *Speaking without teeth is difficult. Think about it as long as you have a brain to do so.

Advertising Agency: P&P Medien, Innsbruck, Austria
Executive Creative Director: Matthias Lechner
Creative Director: Alessio Riggi
Art Director: Simone Rossini
Copywriter: Andreas Mahringer
Photographer: The Kitchen Produzioni Fotografiche

Comments (16)

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Highest Rated

marano's picture
marano
Activity Score 348

powerful

mmackinven's picture
mmackinven
Activity Score 1608

Festroys!

Crush, Kill, Festroy!

morse's picture
morse
Activity Score 17364

Powerful!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

enigmabra's picture
enigmabra
Activity Score 58

Very strong

andylefty's picture
andylefty
Activity Score 4535

Haven't seen such a run of good ads all in a row.
Not a huge fan of scare tactics. This is alright.

Hadrons's picture
Hadrons
Activity Score 6017

wow - in a good way.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

Love it. "Festroy" etc gets the point across well.

Have you considered doing a version of this ad so the copy is big right across the page?

I know a lot of people prefer to do art-focused ads with copy in small print, and that stuff has won a lot of awards recently.

But with copy that has really good potential like this, would you consider letting the copy take over the space?

I assume this ad is to run in German and this is just a translation?

If it's to run in English, I'd suggest some small changes to the copy.

bobby666's picture
bobby666
Activity Score 1460

ok

Bill Me Now's picture
Bill Me Now
Activity Score 180

I like the idea, and I'm thinking I'd have been on board during the concept planning stages of this ad. In practice though it seems too jokey. I find myself reading this aloud or even just thinking the words (<-when I think the words I find myself doing so with a really stupid voice (think messed up Randy Newman)) and feel more silly than legitimately concerned/interested/scared from the ad.

TSC's picture
TSC
Activity Score 23

Love it.

Billoughsby's picture
Billoughsby
Activity Score 5144

Prefer the lined up weeping carbuncle execution in the series.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

hoozn's picture
hoozn
Activity Score 353

Really, really disgusting, but carries the message extremely well.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

whitekaras's picture
whitekaras
Activity Score 115

Oh My Sweet Lord!!!
All I can say.
Even though i'm not religious.

CreativeDictator's picture
CreativeDictator
Activity Score 21

Good job, if it's not fake.
People is more scared about the short term effects than the long ones.
Catching the attention with the teeth problems to talk about the brain damages is clever.
8 for the copy idea.

Saatchifan's picture
Saatchifan
Activity Score 24

A really well done ad!

I would love to see a TV spot of this print advert.

kubrick1968's picture
kubrick1968
Activity Score 3

Smashing. A kick in the mouth.

marano's picture
marano
Activity Score 348

powerful

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