PRESENTSFashion

Industrial Strange Clubwear: METH

METH - Mefhanfhefamin festroys your frain. Fut fefore, you will lose all your feeth. *Speaking without teeth is difficult. Think about it as long as you have a brain to do so.

Advertising Agency: P&P Medien, Innsbruck, Austria
Executive Creative Director: Matthias Lechner
Creative Director: Alessio Riggi
Art Director: Simone Rossini
Copywriter: Andreas Mahringer
Photographer: The Kitchen Produzioni Fotografiche
Published: December 2011

16 comments

mmackinven's picture
mmackinven
1608 pencils

Festroys!

Crush, Kill, Festroy!

morse's picture
morse
16348 pencils

Powerful!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

enigmabra's picture
enigmabra
57 pencils

Very strong

andylefty's picture
andylefty
4539 pencils

Haven't seen such a run of good ads all in a row.
Not a huge fan of scare tactics. This is alright.

Hadrons's picture
Hadrons
5892 pencils

wow - in a good way.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

Love it. "Festroy" etc gets the point across well.

Have you considered doing a version of this ad so the copy is big right across the page?

I know a lot of people prefer to do art-focused ads with copy in small print, and that stuff has won a lot of awards recently.

But with copy that has really good potential like this, would you consider letting the copy take over the space?

I assume this ad is to run in German and this is just a translation?

If it's to run in English, I'd suggest some small changes to the copy.

bobby666's picture
bobby666
1460 pencils

ok

Bill Me Now's picture
Bill Me Now
176 pencils

I like the idea, and I'm thinking I'd have been on board during the concept planning stages of this ad. In practice though it seems too jokey. I find myself reading this aloud or even just thinking the words (<-when I think the words I find myself doing so with a really stupid voice (think messed up Randy Newman)) and feel more silly than legitimately concerned/interested/scared from the ad.

TSC's picture
TSC
23 pencils

Love it.

Billoughsby's picture
Billoughsby
5091 pencils

Prefer the lined up weeping carbuncle execution in the series.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

hoozn's picture
hoozn
353 pencils

Really, really disgusting, but carries the message extremely well.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

whitekaras's picture
whitekaras
115 pencils

Oh My Sweet Lord!!!
All I can say.
Even though i'm not religious.

CreativeDictator's picture
CreativeDictator
21 pencils

Good job, if it's not fake.
People is more scared about the short term effects than the long ones.
Catching the attention with the teeth problems to talk about the brain damages is clever.
8 for the copy idea.

Saatchifan's picture
Saatchifan
24 pencils

A really well done ad!

I would love to see a TV spot of this print advert.

kubrick1968's picture
kubrick1968
3 pencils

Smashing. A kick in the mouth.

marano's picture
marano
348 pencils

powerful

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